#One for Internet Marketing & SEO

What You See Is What You Know!

And knowledge is power! Now, wouldn’t it be of great value for your business, if you could exactly determine what people do the most while they are on your website? Let’s say; the average user spends somewhat between 2 and 5 minutes on a good website, what if you would know exactly what they look at in this time? What if you knew, which exact product catches their attention most? Which title is clicked most? Or in short, which of all your links on your website are getting the most attention? Right, you would be able to find the product, most people are interested in on your website, thus the product you’re more likely to sell. Gaining a better understanding of the market, will help you to promote the right product on the right page.

How can I see that in Google Analytics?

Now if you’re using Google Analytics on your website, ..if not, it’s time to implement it, you will have all the means to do just that! Go to your Goggle Analytics account, select your website, click on Content, on the left side of the page and select “Website-Overlay”. A new window will open and show your site in a frame. Each link now, has a number, in %, showing how often that particular link has been clicked! Following the link will bring you to the next page where you again see where your visitors go from there! This lets you determine the route your site visitors follow and the actions they take most on your site. Besides of the obvious advantages that gives you, it will also help to find the best and most appealing titles for your articles and much more. Check it out here: http://www.google.com/intl/en/analytics/. Remember, this is only one of many Google tools that can better your business. We will go through all of them within the next weeks, and explain them all here at #One.

Using Google Analytics to it’s full extent requires a bit of extra time you invest, but it gives you a very special insight on the behavior of your website visitors. And if you can’t do it yourself; there is always someone who can do it for you! Click on the picture to see an example of the new Google tool in full size.

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Popularity: 8% [?]

Asia Divers with PADI course director Guy Corsellis from Belgium, is another client of #One Internet Marketing who has come from another webmaster. A well known story to many businesses is an enthusiastically started new website where we put all our hope in, pay a webmaster wait for month and month and eventually never see a result. Many years ago i had a similar experience myself and lost my money, valuable time and never actually saw a result. But that was long ago; still i will never forget how that felt and I know for sure, that this will never happen to anyone of our clients!
When we got the website back in 2005 it was an abandoned html website with a flash header and a java scirpt menu. The text was all lorem ipsum generated Latin but amazing enough, the sit was listed on Google, not ranked but indexed. Now if we would have had Wordpress 2.8 back then, there wouldn’t have been a question on how to handle the matter. Simply setting up a Wordpress blog and rebuilding the less than 30 pages would have been done in a few days. If and when, fact is there wasn’t anything around that was usable in a time frame that would not kill the clients budget. So the easiest way was to optimize the Asia Divers Website as is. We added text and tried to do everything right and the way it is supposed to be done. All of it manually without any help of php.
The Asia Divers Koh Tao website was the second last i worked on in simple html, before moving on to CMS and later to Wordpress.
Today, here at #One Internet Marketing, we preferably work with Wordpress 2.8. The ease of use and the ease to add both plugins and themes to an existing website without even leaving the admin area a single time simplified our life enormously.

Today the Asia Divers website still remains to be an html website with a flash banner at the top an a java menu to navigate; so we didn’t touch the looks and feels of the website at all. We simply optimized it with what we had and according to the ‘old school’ webmaster guidelines. Up until today the Asia Divers Website is well ranked for all major key phrases like diving koh tao.

Popularity: 76% [?]

The website I’d like to present to you today, is an example on how our Internet marketing tactics work in other languages. What we here is a German language site for watches and watch brands, it has a special eye on Swiss watches. With this website we are helping out another Internet Marketing company in Germany who works for a rather large watch manufacturer. We always like to help if we can. So don’t be shy if you have a question, simply fill in our contact form and we will be eager to help you out.

Now since you won’t see any great search results for this website by typing in these search phrases in English, here are the German equivalents we have been targeting so far. There are several more specific search phrases we are going for here, but we don’t need to tell all our competition exactly what we are doing and how we are doing it.

• Uhren Marken
• Uhrenmarken
• Schweizer Uhren Marken
• Schweizer Uhrenmarken

You will see the best results in German language Google searches because it is trimmed to be regional (in this case Germany and Switzerland) advertising. You can also take my word for it that all major keywords are found between #1  – #5.  Local and regional advertising can also be done via Internet marketing. Not that you would have to stop handing out brochures and business cards; I’m not saying that. Quite the opposite; local print advertising is extremely important to a business website. Especially if we are talking about small business internet marketing. Local Posters you might hang up or brochures and business cards all need to contain your website address as well as your email.

Local advertising can be best done by:

• Creating a complete new website for each language (Multi language sites just don’t cut it anymore)
• The website being in the language of your targeted audience
• The website having a domain name ending of the appropriate country e.g. .de for German languge sites
• Having the website hosted in the country of origin of the domain name (least important)
• Making local advertising for the website such as print media and local Google AdWords campaigns

For the sake of saving costs for their clients and making sure they get the job, most webmasters will tell a client to go for a multilingual website or CMS. Here at #One Internet Marketing we strongly believe that’s wrong.  Actually we KNOW that it is wrong! A small business with not much budget could easily want to go for this option but it will only be a wast of money and a loss of time. Here is why:

• Your meta description, title and your meta keywords are going to be in only one language or the other
• Your alt tags on pictures will be in one language or the other
• Your pictures and other file names will all be in only one language too.
• Your footer and header files and many more important aspects of SEO will just support one language

That’s not what you want. If you don’t get the best possible result, why bother at all? Here at #One, we offer web development in German French and English language, other languages can be discussed upon request. In todays Internet marketing competition only the best can be good enough for you!

Conclusion: Even though it might be a bit more expensive in the beginning to create several websites for the same business, it will pay off in the long run. There is more to this than only the language, Multiple websites on multiple servers also give you the opportunity to link each site to the other and build your own little Internet empire, from where you be able to completely dominate you market or your niche. We will get to the subject of linking websites to each other a bit later on.

Meanwhile, here is the website of our friends in Germany, it’s all about Herrenuhren (that would be men’s watches). On this website one can actually build his own watch online! This tool is worth trying out. It’s unique in the Internet and has especially been created for this purpose.

Popularity: 95% [?]

In this case we are marketing scuba diving courses in Koh Tao, Thailand. On this website we have an example of how to renew the web looks in a different way. The website www.kohtao-diving.com is only a few month old; what, having a close look at the domain name seems sheer impossible. This brings me to another point I would like to at least scratch at this point, we will get deeper into choosing the right domain name, later on. For now I just want to say;get away from domain names that contain your name or your company name, get a domain name instead that contains the service or product you want to promote on the site…. and whilst we’re on it, maybe even the location of your business if that is of any importance. The reason to do so is that if you’re not Mercedes or Panasonic, more people will likely be searching for your product than for your brand name. The exact importance of the domain name for search results has not been determined. Here at #One Internet Marketing the estimations go as high as 40 or even 50%. So who would want to give such an advantage away right from the start?

Back to scuba diving in Koh Tao. The purpose of an image refresher for one of the first dive centers of Koh Tao was that the old Big Bubble website was made fully in Flash. It is still top ranked and Google as well as other search engines have started to be able to read Flash websites as well so it might also stay there. Nevertheless, we went once more for a Wordpress blog – Anyway there is no difference between a blog and a website and most users can’t even tell if the website he/she looks at is made on a blog software or not. Matter of fact is that we needed a new site with RSS and all kinds of things like Member Lists with student pictures and some more sophisticated features. The Koh Tao Diving website is very young and hasn’t reached all the top spot yet but we are all positive that it will. We have helped many dive resorts around the world to get top results, we can do it again!

For now, the new Big Bubble site can be found for things like underwater wedding in Thailand (if I ever get married …) I like the idea of getting married under water. It definitely beats the good old church at home! We also have a video on this article about the underwater wedding in Thailand that is well worth watching if you have a minute. The underwater video was made by Sandra Slade.

Popularity: 67% [?]

The Greek island of Samos has a special meaning to #1 Internet Marketing – It is the second home and Votsalakia in the south of the island has all my love. Samos is one of the greenest islands in Greece, still, even after many bush fires, Samos island belongs amongst Rhodes and Crete, Korfu and Zakinthos to those islands of Greece that have the most trees and wild forest. This website now is one of the first sites of #One and it’s as old as Methuselah himself! Now, that isn’t all that bad since – how my father in law used to say; “in Greece, everything is 3000 years old and everything is broken!”. We didn’t want to let Methuselah alone, and fact is that thousands of people are looking at the website every month – we needed a refresher. A cool one!

Renewing and make over wasn’t a solution and replacing it with a more modern approach of a content management system (CMS) wasn’t going to cut it either. It wouldn’t bring more customers to the hotel, more like the opposite would happen, since we would loose all the indexed pages in the search engines results because of a changing link structure. While it would be possible to rebuild the whole website in Wordpress and even keep the link structure the same, it would at the same time just be a lot of work – but no new content. So instead of burning down the house to and start building it up from the beginning, we let the old Methuselah in peace and built a Wordpress blog right behind it. So the url would look like this: www.votsalakia.net/blog

After we published the blog and a few articles on the blog, we added the Google xml sitemap plugin to the Wordpress blog and included the main pages of the original website in the Google Sitemap. All of it remained at the top spot the visitor numbers have gone up as expected due to the use of modern blogging tools such as RSS. Now both work, the website and the Wordpressblog; and who could tell the difference?

Popularity: 66% [?]

The website of Wind Beach Resort in Koh Tao is a great example of the use of two different urls (domain names) on one and the same website. There is a reason to use the brand name or the hotel name or the company name for your domain as well. Obviously it is easily associated, in this case, with the Bungalows of Wind Beach Resort in Sairee. The domain name “www.windbeachresort.com” sure looks better on business cards and brochures  than the for search engine optimization better domain “www.accommodationkohtao.com”. While most people will just go and buy a domain name that is associated with their name, their work or even their pet’s name, when they start to create their website or their online business, a clever internet marketer will always go and consolidate the Google Keyword Tool or WordTracker or any other tool like this, to determine the correct domain name with the best chances of success for the business in question. What we can find with this tools helps to make the right decision in many if not to say all cases. In this particular case we found that as expected more people would search for accommodation koh tao than for Wind Beach Resort. A very nice treat that comes as a side effect of brand name url pointing is, that in many cases the brand name will also show in the top search result pages, if the website has been built up the right way. And NO; we cannot go and buy 200 domain names and point them all to one website AND submit a Sitemap to Google for each url. That would be called spamming and Google doesn’t like that at all! In theory you can ad as many domain names to your website as you like, but only one can be used to be submitted to the search engines.

In this example you may go ahead and type the key phrases we mentioned both into the search engine of your desire. I’m sure you will be satisfied with the findings!

Popularity: 100% [?]

There is more than one reason to use international domain names, not neseccarrily to host the websites in the country in question. First of all there is the obvious reason that bots and algorithms are trained to categorize domain names together with regional information as well as language information. A domain name ending in .de is likely to be in German language for example. Now there are as well more than one ways for bots to determine the language of a site, though many theme developers and template designers don’t seem to think of them as important and leave them out. Another reason to use international domain names are international, language specific search engines. One more way to make sure the Google Bot understands in what language your website and your websites’ keywords are written in, and that is the way we do it here at #One Internet Marketing, is to go to the Google Webmastertools and declare the regional and language settings of each website in question. By the way; Google loves it when you do this! And besides this, the “Google Webmastertools” are also the place where we store a sitemap of all our clients websites, so that the Google bots can crawl these sites fast and easy and find every page of it to index in the right language! For those who want to make some regional advertising on a small and cheap web hosting account, we recommend One Web Hosting. They sit all over Europe and offer very cheap webhosting and cheap international Domain Names, like.de domains for only US$ 6.95 per Year! For small webhosting accounts they only charge one Dollar 25 cent a month! That means you can have an additional, regional website,  up and running for an anual cost of less than US$ 40!

Popularity: 85% [?]

About Web Hosting Accounts

What is the difference between an own webhosting account or an ecommerce web hosting account and a so called “reseller hosting account”. Obviously there will be less space, less bandwidth, less service and other disadvantages on a reseller web hosting account. Most disturbing though is that companies selling reseller hosting accounts like Hostgator for example, will give the reseller tools, such as their own name servers, to hide that they are actually selling small portions of an account to their clients. In most cases these small web hosting accounts will be enough for their clients, as long as they don’t intend to make for example multilingual versions of their websites, which would, if done the right way, require much larger web space than a reseller account usually provides. It is always a good idea to read the terms of service of a web hosting company before signing up. This avoids unpleasant surprises in web hosting. It all comes down to the fact that just about everybody can become a webhoster today, no special knowledge is required to get into one of the largest money making industries in the world! A retired Granny can do it! Here at One Internet marketing though, all our clients have their very own full webhosting account with all the benefits and the support of a huge web hosting company. We will show our clients where to look and we offer advice, but the decision where the site finally is hosted is always up to our customers.

Popularity: 77% [?]

Multilingual Internet Marketing

Instructeur Plongee is the second website we are developing and promoting for the PADI Course Director Patrick Tassin from France. Patrick runs PADI Diving instructor courses in French language on the Island of Koh Tao, in the Gulf of Thailand. Patrick was sent to us from Asia Divers in Sairee, another “old” client of 1 Internet Marketing. In this case we have the first example on how strong a weapon multiple websites in Internet Marketing are. For one, multiple websites serve the purpose of multi presence and different looks and feels to convert different targeted groups for the same product. A multi presence in the Internet via several websites also allows a business to present it’s products and services in different languages. I am well aware the fact hat even with a simple wordpress installation e can have a multi lingual blog in minutes! But would hat really be the full 100% of what we can achieve to market the product or he service we want to promote on this website? Is this the right Internet marketing strategy? The best we can do?

NO, we don’t and it isn’t! A multilingual blog or CMS will never be as strong as a single language website can be for a product offered on the site. There are meta tags to consider, there are alt tags in pictures, file names that contain important keywords and key phrases in one or the other language. But most of all there is the domain name that best contains a regional touch! A .de ending of your url for Germany on a German language version of your website will work wonders in the German SERPs (Search Engine Result Pages). This is not mandatory though and in this case we didn’t even go that far. If you search the net for phrases like “Plongee Koh Tao” or “Instructeur Plongee” or something related, you will see what i mean. There is a lot more to multilingual websites and how to set websites up for regional customer targeting. Check back frequently or better sign up to our RSS fed so you will be informed about every new update of ‘One Internet Marketing Service’.

Popularity: 77% [?]