Sure, Internet marketing has always been a most international thing… but, it only has the desired effect if it is done the right way. Here at #One Internet Marketing we know how it works and how it is a wast of time and money! In this example of international Internet marketing we present you Wordpress CMS – once more – that is made lightweight, as light as possible, so it can fly to the top. Which it did in no time! Find out in this article why it is important to not have one website in multiple languages but much more effective for even the smallest business, to market and present their products or services on different websites for various languages.
Not so long ago, making websites in full Flash was hype. Nowadays we have come back to our senses and found out that waiting for a Flash website to open is going to take a half day with a bad Internet connection and still at least several minutes with a good one. Here at #1 Internet Marketing we left that train pass us by and we actually never jumped on it. While Flash can do fancy things, it’s loading time in general is still much too slow for an average Internet connection. Sometimes though we get confronted with the Question: Our site is in Flash, what now? Our motto is tonever repair anything that isn’t broken. If the Flash site has a good position, leave it there! Refresh your business image with a new website. An additional one. Websites are not so expensive anymore, Wordpress blogs can be easily maintained by anybody once it has been set up the right way. And a second web hosting account doesn’t have to cost much either to be very efficient. Ask #One of us!
When we had to make the decision whether to keep the old HTML made website of the hotel and apartments Evinos on the Greek Island of Samos, or to replace it with a newer content management system, we went for keeping the old site and additionally design a Wordpress blog that would cover the necessary RSS output and more features to make the website withstand the strong winds of the future internet marketing competition. famous people who lived on the island of Samos like for example Pythagoras of Samos, the Mathematician, Evpalinos, the man who planed and constructed the longest tunnel at the time, about 3000 years ago! The tunnel has a length of 1070 meters and was dugg from two sides of the mountain; 3000 years ago!! Then there was Policrates the tyrant who reigned over all the region from Persia to to Athens.
This website of a Bungalow resort in Ko Tao, Thailand, the Wind Beach Resort, is a great example of the use of two different domain names on one and the same website. There is a reason to use the brand name or the hotel name or the company name for your domain as well. Obviously it is easily associated, in this case, with the Bungalows of Wind Beach Resort in Sairee. The domain name www.windbeachresort.com sure looks better on business cards and brochures than any other for search engine optimized domain.
International domain names and hosting websites in the country of origin to the url can help improve your website ranking in regional search engines. There are more than one way to skin a cat as they say, so there are many the ways to let Google bots know about the language of a website. One way for example is to use the Google Webmaster tools to activate the language settings of a website with neutral domains such as .com, .org or .net for example. #One Internet Marketing uses a specific Webhosting company foe their customers regional websites, that is available for less than 40 $ per year! [...]
Reseller Webhosting accounts are usually relatively small web hosting accounts that will not serve the purpose of even a small business for Internet marketing. It is always a good idea to read the terms of service of a web hosting company before signing up. This avoids unpleasant surprises in web hosting. The ToS scould state the size of the account, the bandwidth you can use and new now as well, how many files or so called Inodes you may store on an unlimited web hosting account. Beware of the TPG or targeted performance goal, that also hides a file count on some web hosting servers.
A multilingual blog or CMS will never be as strong as a single language website can be for a product offered on the site. There are meta tags to consider, there are alt tags in pictures, file names that contain important keywords and key phrases in one or the other language.
The Dive Shop Software DSM or DiveShopManager has been one of the first tangible and downloadable products that #One Internet Marketing has put online and straight to the top of the search results. Back in 2002, this was done much differently then we would approach the same task today, but we also have the saying that we want repair anything that isn’t broken. And there isn’t much room left on Googles’ page #One any, is there?
Whatever one may think or say about webhosting services; we all know they are not perfect. But who is? In Internet marketing the only thing that counts, concerning web hosting and ecommerce web hosting is “uptime”. Visitors who ahve found your websites for the product or service you advertised must be able to see the website when they get there. 404 errors and 500 error “database not found” messages are sales killers! Once you have gone through all the effort to build your website or paid for someone to build your site, optimized it and maybe even run a GoogleAdWords campaign, you need your site to work! To generate profit and to guarantee a good ROI (Return of Investment).
1 Internet Marketing has been doing the complete advertising material from business cards over brochures to the new Website of East Puerto Rico Diving in Palmas del Mar. And this is by far not where it stops, actually it’s just a good start. Websites want to be advertised as much as possible all over the Internet. This is so called “Off-Site SEO” The purpose to advertise a website is to bring more visitors to the website to find the offer and also to create as many back links to the website. We can therefor use press releases or related forum links. A relatively new kind of website promotion is link triangulation where a website can receive stronger one way back links. Backlinks and fresh content have become all more important. [...]
