What is a Responsive WordPress Theme?
We are (finally) making our website responsive! Since we are too busy working for our clients, we hardly have any time to look after our own website. But now it’s time! One Internet Marketing is temporarily under construction, that’s why it doesn’t look all that fancy right now, but check back in a few days and be surprised! Many people are asking me; “why does my website look ‘crappy’ on my mobile device?”. So let me explain a few things about responsiveness and what it means.
Is your website responsive? Good question; first of all what is a responsive website? What does ‘responsive‘ mean? And what is a responsive WordPress theme? Is the whole responsive thing just a hype to make more money? Quite the opposite is true! Good responsive WordPress themes make your site look good in all different sizes and devices. Users of mobile phones with small screens might not be able to see your site the way you want them to see it, and worst, too small buttons and ‘hard to click’ links will bring frustration to your website visitors, rather than making you any sales! Not enough, your bounce rate will increase (visitors leave your page without clicking any links to open a second or third page on your site), and your website ranking for your best keywords will drop further and further over time.
Keep Your Website User Friendly And Up to Date!
This is NOT what you want to happen! WordPress has become an outstanding tool to get your business in front of an audience. WordPress is also the perfect choice for internet marketing and SEO, but if your theme is outdated, which it probably is if it is older than two years, in other words your website has been built more than 2 years ago and never changed the theme, then you have a problem! A user friendly website, with today’s standards and requirements for social marketing, needs to be responsive. There are basically two ways to achieve this; either you create a mobile application for your site, which can be expensive and time consuming, or you change your WordPress theme to a responsive theme.
Free WordPress Themes
As you maybe aware, almost all free WordPress themes have a ton of disadvantages! This hasn’t changed when responsive themes started to get on the market. Free themes are either spiked with unremovable footer links to affiliate websites, encrypted base64 code that can contain any kind of malware or unwanted links. Free themes can cost you in the end more than buying a well developed responsive WordPress theme from any of the bigger theme websites like themeforest.net or Elegant Themes, come with great theme support, directly from the developers, thus with the guarantee that the theme works as promised! Responsive themes are fully customizable and work on all devices.
Why Should You Care?
Hey, not only are you going to make the internet a better place with a user friendly website, but you’re also almost certainly going to make more money with your site! Your visitors will stay longer on your site, they will look at more than the one page they landed on, your ranking will therefor increase and you will make more sales and your RoI will suddenly look much better! Look at your website’s performance at Google Page Speed and see the user experience on mobile devices.