Different Languages at #One Internet Marketing

Uhrenmarken - A German Website about watch brandsThe website I’d like to present to you today, is an example on how our Internet marketing tactics work in other languages. What we here is a German language site for watches and watch brands, it has a special eye on Swiss watches. With this website we are helping out another Internet Marketing company in Germany who works for a rather large watch manufacturer. We always like to help if we can. So don’t be shy if you have a question, simply fill in our contact form and we will be eager to help you out.

Now since you won’t see any great search results for this website by typing in these search phrases in English, here are the German equivalents we have been targeting so far. There are several more specific search phrases we are going for here, but we don’t need to tell all our competition exactly what we are doing and how we are doing it.

You will see the best results in German language Google searches because it is trimmed to be regional (in this case Germany and Switzerland) advertising. You can also take my word for it that all major keywords are found between #1  – #5.  Local and regional advertising can also be done via Internet marketing. Not that you would have to stop handing out brochures and business cards; I’m not saying that. Quite the opposite; local print advertising is extremely important to a business website. Especially if we are talking about small business internet marketing. Local Posters you might hang up or brochures and business cards all need to contain your website address as well as your email.

Local advertising can be best done by:

  • Creating a complete new website for each language (Multi language sites just don’t cut it anymore)
  • The website being in the language of your targeted audience
  • The website having a domain name ending of the appropriate country e.g. .de for German languge sites
  • Having the website hosted in the country of origin of the domain name (least important)
  • Making local advertising for the website such as print media and local Google AdWords campaigns

For the sake of saving costs for their clients and making sure they get the job, most webmasters will tell a client to go for a multilingual website or CMS. Here at #One Internet Marketing we strongly believe that’s wrong.  Actually we KNOW that it is wrong! A small business with not much budget could easily want to go for this option but it will only be a wast of money and a loss of time. Here is why:

  • Your meta description, title and your meta keywords are going to be in only one language or the other
  • Your alt tags on pictures will be in one language or the other
  • Your pictures and other file names will all be in only one language too.
  • Your footer and header files and many more important aspects of SEO will just support one language

That’s not what you want. If you don’t get the best possible result, why bother at all? Here at #One, we offer web development in German French and English language, other languages can be discussed upon request. In todays Internet marketing competition only the best can be good enough for you!

Conclusion: Even though it might be a bit more expensive in the beginning to create several websites for the same business, it will pay off in the long run. There is more to this than only the language, Multiple websites on multiple servers also give you the opportunity to link each site to the other and build your own little Internet empire, from where you be able to completely dominate you market or your niche. We will get to the subject of linking websites to each other a bit later on.

Meanwhile, here is the website of our friends in Germany, it’s all about Herrenuhren (that would be men’s watches). On this website one can actually build his own watch online! This tool is worth trying out. It’s unique in the Internet and has especially been created for this purpose.

International Internet Marketing for Dive Centers

Dive Center in Thailand - Big Bubble Ko TaoIn this case we are marketing scuba diving courses in Koh Tao, Thailand. On this website we have an example of how to renew the web looks in a different way. The website www.kohtao-diving.com is only a few month old; what, having a close look at the domain name seems sheer impossible. This brings me to another point I would like to at least scratch at this point, we will get deeper into choosing the right domain name, later on. For now I just want to say;get away from domain names that contain your name or your company name, get a domain name instead that contains the service or product you want to promote on the site…. and whilst we’re on it, maybe even the location of your business if that is of any importance. The reason to do so is that if you’re not Mercedes or Panasonic, more people will likely be searching for your product than for your brand name. The exact importance of the domain name for search results has not been determined. Here at #One Internet Marketing the estimations go as high as 40 or even 50%. So who would want to give such an advantage away right from the start?

Back to scuba diving in Koh Tao. The purpose of an image refresher for one of the first dive centers of Koh Tao was that the old Big Bubble website was made fully in Flash. It is still top ranked and Google as well as other search engines have started to be able to read Flash websites as well so it might also stay there. Nevertheless, we went once more for a WordPress blog – Anyway there is no difference between a blog and a website and most users can’t even tell if the website he/she looks at is made on a blog software or not. Matter of fact is that we needed a new site with RSS and all kinds of things like Member Lists with student pictures and some more sophisticated features. The Koh Tao Diving website is very young and hasn’t reached all the top spot yet but we are all positive that it will. We have helped many dive resorts around the world to get top results, we can do it again!

For now, the new Big Bubble site can be found for things like underwater wedding in Thailand (if I ever get married …) I like the idea of getting married under water. It definitely beats the good old church at home! We also have a video on this article about the underwater wedding in Thailand that is well worth watching if you have a minute. The underwater video was made by Sandra Slade.

The Greek Island Samos

Internet Marketing in GreeceThe Greek island of Samos has a special meaning to #One Internet Marketing – It is the second home and the village of Votsalakia in the south of the island has all my love. Samos is one of the most beautiful and greenest islands in Greece, still, even after many bush fires, Samos island belongs amongst Rhodes and Crete, Corfu and Zakinthos to those islands in Greece with the most trees and wild forest. This website now is one of the  sites that had still been created page by page in HTML. Nevertheless, fact is that thousands of people are still looking at this website every month – we needed a refresher. A cool one! So we where thinking about adding a WordPress Blog to it.

Internet marketing samos GreeceRenewing and make over alone wouldn’t cut it this time and replacing it with a more modern approach of a content management system (CMS) wasn’t a solution either. It wouldn’t bring more customers to the hotel, more like the opposite would happen, since we would loose all the indexed pages in the search engines results because of a changing link structure. Sure, to avoid the latter we could, use 301 re-directs for each page and therefor create some extra work.  While it would be possible to rebuild the whole HTML website in WordPress and even keep the link structure the same, it would at the same time just be a lot of work – but no new content. So instead of burning down the house to and start building it up from the beginning, we left the old HTML Website in place and built a WordPress blog right behind it. So the URL would look like this: www.votsalakia.net/blog

After we published the blog and a few articles on the blog, we added the Google xml sitemap plugin to the WordPress blog and included the main pages of the original website in the Google Site map. All of it remained at the top spot the visitor numbers have gone up as expected due to the use of modern blogging tools such as RSS. Now both work, the website and the WordPress blog; and who could tell the difference?

Today you can find fresh information about Samos, Votsalakia, and Greece. The political situation in Greece is one of the most colorful in the world today. According to the latest news from Greece, the country is bankrupt! We haven’t had that ye in Europe. I wonder if Greece is digging out the Drachmas again soon?

The Island of Samos is famous for the Sweet Wine of Samos, for many famous people who lived on the island of Samos like for example Pythagoras of Samos, the Mathematician, Evpalinos, the man who planed and constructed the longest tunnel at the time, about 3000 years ago! The tunnel has a length of 1070 meters and was dugg from two sides of the mountain; 3000 years ago!! Today you can go and visit the Evpalinos Tunnel outside the village of Pythagorion and be amazed. Then there was Policrates the tyrant who reigned over all the region from Persia to to Athens.

Accommodation Koh Tao

Accommodation on Koh Tao ThailandThe website advertising accommodation on Koh Tao is a great example why the use of a good url (domain name) is one of the most important factors for your search engine ranking. While there is a good reason to use the brand name or the hotel name or the company name as your domain name as well, it looks good on your business card for example, there is a much greater reason to choose more wisely here nd spend some time doing research.

Sure, most people will just go and buy a domain name that is associated with their name, their work or their business name, when they start to create their website or their online business. Nevertheless, an internet marketer or SEO man, wgo knows his job, will always go and consolidate the Google Keyword Tool or Noble Samurai, which is for sure the world’s best keyword tool, to determine the correct domain name with the best chances of success for the business in question. Try Market Samurai For Free!What we can find with this tools helps to make the right decision in many if not to say all cases. In this particular case we found that as expected more people would search for accommodation koh tao than for any specific resort name or any other related key phrase. A very nice treat that comes as a side effect of brand name url pointing is, that in many cases the brand name will also show in the top search result pages, if the website has been built up the right way. And NO; we cannot go and buy 200 domain names and point them all to one website AND submit a Sitemap to Google for each url. That would be called spamming and Google doesn’t like that much! In theory you can ad as many domain names to your website as you like, but only one can be used to be submitted to the search engines, while all other domains should only serve promotional purposes.

In this example you may go ahead and type the key phrases we mentioned both into the search engine of your desire. I’m sure you will be satisfied with the findings!

Why use International Web Hosting and Domain Names?

Web Hosting

There is more than one reason to use international domain names, not necessarily to host the websites in the country in question. First of all there is the obvious reason that bots and algorithms are trained to categorize domain names together with regional information as well as language information. A domain name ending in .de is likely to be in German language for example. Now there are as well more than one ways for bots to determine the language of a site, though many theme developers and template designers don’t seem to think of them as important and leave them out. Another reason to use international domain names are international, language specific search engines. One more way to make sure the Google Bot understands in what language your website and your websites’ keywords are written in, and that is the way we do it here at #One Internet Marketing, is to go to the Google Webmastertools and declare the regional and language settings of each website in question. By the way; Google loves it when you do this! And besides this, the “Google Webmastertools” are also the place where we store a sitemap of all our clients websites, so that the Google bots can crawl these sites fast and easy and find every page of it to index in the right language!

Got the Right Domain Name?

Read more about the importance of Domain Names here.