Attention Facebook Page OwnersAs I mentioned earlier in my page about how to create a Facebook page, Facebook requires all apps to have a secure URL! What that means for you, is first of all, that it will cost you money and it requires some work as well. Now the good news is that it won’t be very expensive and it isn’t going to be impossible to do. Another point is; it’s well worth the while. With 750.000.000 active users on one single marketplace you simply can’t miss out on all the new possibilities that Facebook pages offer for your business. With the newly implemented iframe instead of the until now used fbml (Facebook Markup Language), Facebook pages allow you to pull content from your own website right into Facebook. This allows you to ad contact forms and squeeze pages right on to your Facebook Page. Facebook Pages are also great to collect leads since everybody who likes your page automatically becomes a lead. You can then send messages to your leads by creating an update on your Facebook Page or by sending an Event to all your Facebook ‘likers’. This way you can inform everybody about updates on your website or about special events and discounts on your products or services.
Secure Canvas URL on Facebook
The downside now, is that Facebook requires all applications (you need to create an application for each iframe page that you create), to be available on a Secure Canvas URL. Basically what that means is that you will have to purchase a SSL Certificate for your domain. This can best be done directly by your web hosting provider, e.g. Bluehost or Hostgator etc. I was writing to all of my web hosting providers to ask them about the costs and what we need to do. The answers was different everywhere. Hostgator charges 50$/year for the SSL certificate plus 24$/year for the dedicated IP address, needed to set it up. Bluehost charges 45$/year for the SSL certificate and 30$/year for the dedicated IP address. As for now, only Hostgator offers a wild-card URL which can be used throughout a web hosting account on different domains. Other web hosting companies offer only SSL certificates for the primary domain on one’s account.
Update May 2016
SiteGround has setup a nice package including SSL certificate and dedicated IP and a free domain! The SSL certificate and the dedicated IP are valid for one domain on your hosting account. There is also a free domain involved, but unfortunately not anymore for life, but only for the first year now. We here at ONE Internet Marketing think that this is the best web hosting package of 2016, but whatever you do, just don’t host your site(s) on an EIG owned web hosting account!
To get out of the snow and not pay SSL certificates for each and every website you run and/or, what is worst, pay for a separate web hosting account for each website, you can use a Free WordPress Plugin, called Facebook Tab Manager and it is a truly great tool to create Facebook pages right out of a WordPress blog! It’s just like writing content for a page or a post in your WordPress blog. If you don’t have a WordPress Blog installed on your account, it’s easy to do so with a few clicks on any webhosting account today. After you’ve setup your WordPress blog and installed the Facebook Tab Manager plugin, you can create all content for all you Facebook pages from here! This way you will only need one single SSL certificate on one domain to add content to as many Facebook Pages as you wish; the sky is the limit!