#One for Internet Marketing & SEO

The Greek island of Samos has a special meaning to #1 Internet Marketing – It is the second home and Votsalakia in the south of the island has all my love. Samos is one of the greenest islands in Greece, still, even after many bush fires, Samos island belongs amongst Rhodes and Crete, Korfu and Zakinthos to those islands of Greece that have the most trees and wild forest. This website now is one of the first sites of #One and it’s as old as Methuselah himself! Now, that isn’t all that bad since – how my father in law used to say; “in Greece, everything is 3000 years old and everything is broken!”. We didn’t want to let Methuselah alone, and fact is that thousands of people are looking at the website every month – we needed a refresher. A cool one!

Renewing and make over wasn’t a solution and replacing it with a more modern approach of a content management system (CMS) wasn’t going to cut it either. It wouldn’t bring more customers to the hotel, more like the opposite would happen, since we would loose all the indexed pages in the search engines results because of a changing link structure. While it would be possible to rebuild the whole website in Wordpress and even keep the link structure the same, it would at the same time just be a lot of work – but no new content. So instead of burning down the house to and start building it up from the beginning, we let the old Methuselah in peace and built a Wordpress blog right behind it. So the url would look like this: www.votsalakia.net/blog

After we published the blog and a few articles on the blog, we added the Google xml sitemap plugin to the Wordpress blog and included the main pages of the original website in the Google Sitemap. All of it remained at the top spot the visitor numbers have gone up as expected due to the use of modern blogging tools such as RSS. Now both work, the website and the Wordpressblog; and who could tell the difference?

Popularity: 66% [?]

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