Creating a Great Looking Facebook Page for your Business!
Advertising is the Soul of Trade
Whether you sell a product or a service; 800.000.000 active Facebook users
speak for themselves! Facebook is the biggest marketplace in the world and it is still growing in an enormous speed. The new Facebook Fan Pages present viral marketing at it’s best. Every time someone clicks the like button on your page, it will automatically be posted on their Facebook profile wall for all their friends to see. It is estimated that most people have about 140 friends on average. So that one like can easily become three, four or even more likes. There is no limit on the number of fans you can have. Once you get 25 friends, you can choose a custom URL for your page. Besides the obvious branding benefits this helps help to ‘search engine optimize’ your new Facebook page and get it ranked high in the search results of Google and other search engines. Here is a step by step guide to create a successful Facebook page that will seriously boost your business, regardless what kind of business you’re running.
If you don’t want to go through all the learning process of creating a Facebook page yourself and you’d rather spend your time making money with your business or playing golf with your friends, you can skip the following steps and proceed right down to the contact form. Let us know what your business is about, show us your website and let us know what special wishes you have in mind. We can create professionally looking Facebook Pages for your business too!
Although if you’re up to building a great looking Facebook Page yourself, simply bare with during the following four steps and you will have your personal Facebook page up and running in no time!
Step One – Creating the Facebook Page
Go to: http://www.facebook.com/pages/create.php
and click the “Create a Page” button, then select “Brand or Product”. In the drop-down menu select “Website”. The reason to select exactly this category and sub category, and not any other category that might fit your business, is that for some reasons that I don’t want to go into details here, Facebook is less likely to take your page away from you and commercialize it for themselves if you place it in this category. Yes, that’s right! Facebook can take your page away from you at any given time, for no particular reason, and all your work and effort and also the the fan community and the revenue your page created, and use it for their own purposes! At any given time!
In the next step, type a keyword rich title for your new Facebook page in the box, Keep in mind this title will be used in Facebook Ads, then tick the “I agree” box and finally the “Get Started” button. The next thing you’ll have do do, is to upload a picture to decorate your Facebook page. I recommend to use your company logo or something that reflects the purpose of your Facebook page at the first glance. The next step would be to invite your friends or import email addresses from a file, to send them an invitation to your newly created Facebook page… but hold on, did you already create a page now? No! Actually you only have a picture and a title on your new Facebook Page. Inviting anybody and expecting them to hit the “like” button on your new page would be far to early at this stage. So we skip this step and click on continue. In step 3 we enter the business website url and a short sentence about your goals, your product or your service. I’m sure that giving is better here than bragging. Click continue and your Facebook page is alive!
Step Two – Spicing up Your Facebook Page
Once you successfully created your new Facebook page. We want to make it look good. There are many free tools and toys to make your new Facebook page look great and give it functionality, allowing you to directly interact with your visitors. Many of these processes can be automated and require little, if at all, attention once they have been setup and tested. One of the greatest tools to use for your Facebook Pages is called “Facebook Tab Manager”. If your business website is built on WordPress, you can simply install a plugin and start publishing “tabs” on your Facebook Fan Page! Tabs are ‘content pages’, published on your Facebook page. The link to these content pages are shown on the left sidebar of your new Facebook Page. To use “Facebook Tab Manager” follow the instructions on this page
or let your webmaster do it. You can download the “Facebook Tab Manager” below.
Step Three – Creating the Required Facebook Apps
To publish content pages on your Facebook page you need to create a so called Facebook Application. The Facebook Apps is where it get’s a bit tricky, but just bare with me a bit longer, as I will explain it to you step by step. Let’s start by going to the Facebook Developers section here: Facebook Apps: https://developers.facebook.com/apps. and hit the “Create New App” button, then give your app a name and hit OK.
You will be prompted to enter some letters of a captcha image and then you’re almost done. After filling in some information on the next page, like your Service Url and the contact information of your application click on the “On Facebook” link on the left side of the screen. On this page you have to insert the url of the page on your website that you wish to reflect on your Facebook page. If you are working with Facebook Tab Manager, it will look something like this: http://yourdomain.com/fbtab/yourpage/. HINT: Sometimes the app may not show as tab/link in the sidebar of your Facebook page; in this case, the best and easiest way to go about this, is to simply delete the app and create a new one. There must be a bug somewhere that may be fixed over time.
Now we will give our new “Tab”, that’s how content pages are called in Facebook terms now, a descriptive name. You will have to enter the canvas URL to your page two times. Also you will have to create a separate App for each content page or tab, you want to show on your Facebook page. This may change in the future, but for now, unfortunately we will have to do it this way.
Please note that from October 1st 2011, Facebook
requires all outbound links from Facebook pages to be secured in SSL! More about this a bit later.
Step Four – Adding your New Facebook App to your Facebook Page
To show a link to your new Facebook App alias your new Facebook content page alias your new tab in your Facebook page’s sidebar you simply go to the app profile (see screenshot) and select “Add App to Page” on the sidebar of the Application’s profile page. Then go to your new Facebook page and check on the left sidebar if you can see the newly created tab.
SSL – Some Hurdles on the Way to Success!
As always, if you want to tap into a huge market place like Facebook, you should keep up to date and be aware of what happens on Facebook as well as in the internet marketing strategies scene. Right now we are confronted with the fact that Facebook requires all outgoing links from Facebook Pages to be secured through an SSL (Secure Server Layer) certificate. Non of the largest web hosting companies I talked to, had an idea of what is coming, even though they are the once that will benefit greatly from this change. SSL certificates have to be purchased from a trusted company. The best way is to buy a certificate directly from your web hosting company and let them install the certificate. This will cost 50$ per domain on Hostgator or 45$ Domain on Bluehost. What you also need to make an SSL certificate work on your website is a dedicated IP address for your website. This will cost 2$/month on Hostgator and 2.50$/month on Bluehost. Please be aware though, if you run multiple domains on one webhosting account you can only get an SSL certificate for your primary domain! Hostgator offers a “Wildcard SSL Certificate” that will cover all domains on one account for 400$/year plus 5$/year per subdomain link. Bluehost doesn’t offer wildcard certificates as of yet (July 2011).
Facebook Tab Manager for WordPress
Install the plugin and activate it.
Create a new Facebook Tab Page by clicking the button in the WordPress navigation. (Check out the Ozh Admin Drop Down Menu for better navigation in your wordpress admin section)
Use: Bracket fblike like=”0″ Bracket Your Content Bracket /fblike Bracket for content to be seen by users who have not yet liked your Facebook page. This is the page you want to add a large call to action to get visitors to hit the like button on top of your page. This so called “Gate Page” should animate people to like your page to see more content. By liking your page, they also subscribe to your updates,which is what you want.
Use: [fblike like=”1″] Your Content [/fblike] for the content to be shown to the visitors after they liked your page and to returning visitors who have liked your Facebook page at an earlier date. It is all very similar to creating a new WordPress page for your blog or website. Using the Facebook Tab Manager plugin you can easily create new content for your Facebook pages right out of any given WordPress installation!
You can also go and publish other content from your WordPress blog right onto your Facebook page by using [fbtab query=”posts_per_page=5″] or [fbtab query=”category_name=category1″]. This will pull content directly from your blog. Additionally you can use parameters such as like=”1″ format=”excerpt” or “headline” or “full” inside your query string.
That’s by far not all though! You can also embed java script code into your Facebook pages which makes the use of it pretty unlimited! IMPORTANT! To use java code, you need to switch from ‘html’ to ‘visual’ mode! Saving it in html mode would make it gibberish.
Use [fbtab] your java script [/fbtab].
If you’re using Cforms in your wordpress installation or you use other plugins you want to reflect on your Facebook page through a Facebook Application you may need to ad some additional code and/or css into the boxes below the text field.
Migrating Facebook Profiles to Business Pages: http://www.facebook.com/help/?page=18918
Create Facebook Apps: https://developers.facebook.com/apps
About Facebook Apps: https://developers.facebook.com/docs/guides/canvas/
Domain name: http://www.facebook.com/username
Facebook Blog about SSL: http://developers.facebook.com/blog/post/499
WordPress Tab Manager Plugin: http://wordpress.org/extend/plugins/facebook-tab-manager/
WordPress Tab Manager Plugin Instructions: http://www.carrcommunications.com/wordpress-plugins/facebook-tab-manager/
All about queries you can use: http://codex.wordpress.org/Function_Reference/query_posts