Internet Marketing has become the most important marketing tool for dive centers on Koh Tao. It is widely believed that more than 50% of the Visitors, who arrive on KohTao, have already made their booking for accommodation or scuba diving courses online. Another 20% have made up their mind by browsing through thousands of websites before they even arrive at the island.
1 Internet Marketing has been doing the complete advertising material from business cards over brochures to the new Website of East Puerto Rico Diving in Palmas del Mar. And this is by far not where it stops, actually it’s just a good start. Websites want to be advertised as much as possible all over the Internet. This is so called “Off-Site SEO” The purpose to advertise a website is to bring more visitors to the website to find the offer and also to create as many back links to the website. We can therefor use press releases or related forum links. A relatively new kind of website promotion is link triangulation where a website can receive stronger one way back links. Backlinks and fresh content have become all more important. [...]
