Best Web Hosting Support

What is the Most Important Thing about Web Hosting?

For most people who are starting up a local business, be it a dive resort or a hotel or restaurant, or any other business for that matter, internet marketing is the number one tool to bring customers in door! For most businesses the tool to start with is a local business website. Once this is accomplished, the actual internet marketing and SEO can start. Keep in mind that a website, other than TV ads, fliers or business cards, is the only advertising tool that needs to be advertised! There are many different ways to advertise your business website, like Facebook, Google AdWords or the new LinkedIn Ads, to name just a few. Some work better and some are simply a waste of time and money.  What kind of advertising you’re using depends much on the kind of business and the budget you have available. Whatever you choose to advertise your site, the first and most important thing that really matters, is that your website is up and running with 100% efficiency! That’s where the best web hosting support kicks in!

Why do I Need the Best Web Hosting Support Available?

who offers the best web hosting supportThe answer is easy; things tend to break and they do that all the time! Things break because we live in a time where constant changes happen much faster than we can follow up! Ever evolving internet technologies not only widen the possibilities of internet marketing, but also cause problems; they do! The simple task of updating a plugin on a WordPress site, can lead to other parts of the website not working anymore and become a real nightmare. Or your website gets hacked! Believe it or not, it happens all the time, especially on shared web hosting accounts. Another case that seems to become all more of a problem lately, are emails suddenly not being sent anymore, without any bounce notifications that is! Or even worst, emails sent from your contact forms on your website are not reaching your inbox anymore. Now it’s time get support, and now is also the time where you wish you had the best web hosting support possible, because time is of the essence.

What’s the Difference in Web Hosting Supports?

There is a distinctive difference in the way web hosting companies offer support. We can easily sort them in three groups; the good, the bad and the ugly. As for the ugly, I’m talking about re-seller web hosting accounts, that mostly only offer ticket support, were it is not clear, when and if you get an answer and additional questions have to go the same way. This is time consuming and for the above mentioned situations unbearable! What you need is a web hosting service that offers Live Chat Support!

This brings us to the second group, the bad ones. In this group we find many or most of the web hosting companies, who have sold their business to EIG, the Endurance International Group, Inc. While offering many of these companies do offer live chat support, there chat support has been outsourced to India! When you’re opening a chat in desperation because your site is down, or your emails are being sent to Nirvana, the very last thing you want to deal with, is explaining your problems to a guy in India who is 70% committed to sell you an additional product or service, and spends the other 30% in chats with other clients. It all starts with the waiting time! When you open a support chat window you’re going to be confronted with a waiting time screen. 30 minutes to one hour can be expected, until you even get a supporter on the line. It’s simply frustrating!

Web Hosting

And then there is group three! The very best web hosting support is provided by the few remaining companies that still care about their clients. The ones where customer service has a certain priority and the waiting time is practically 0! That’s where you’re going to find your solution in minutes, rater than hours, without the staff trying to sell you something nobody needs. Companies that offer the best web hosting live support, without waiting time, but with real help for your problems, are adding to our well-being and these web hosting companies are not found in the Endurance International Group, because EIG has turned their customer support into a sales machine, which, at least partially, add to the problem of long waiting times. These are the companies that deserve our support, so we can get theirs!

So Which Companies Do Offer the Best Web Hosting Support?

That’s a tricky question and probably not easy to answer when you start your search for the right provider. The problem you’re facing, is that if you’re searching for the best web hosting support, you’re most likely going to open a chat box on the providers website to test their response time. Now here’s the tricky part: When you open the box, you have a selection of different support issues, one of them being “Pre-Sales Questions”, which you are most likely to select. Be assured that those chats are not being directed to India! These chats are opened quickly without any delay and your questions will be answered promptly, so there is no real way to use this information to see if you will get any good support when you’re site is down, or your emails fail. Don’t get fooled by sales live support! that’s an entirely different story. You need to find another way to figure out what support you get after you signed up…

From my personal experience, I recommend SiteGround to host your website(s). A European company that offers the best web hosting support I have encountered in 20 years (1996 – 2016) of doing internet marketing and SEO for our clients and for our own sites. There is no waiting time, their support is where their hardware is and they solve problems in real time! No wasting time, no useless sales pitches, but fast and competent support that brings your site back to live and your customers in the door!

Why Responsive WordPress Themes are Important

What is a Responsive WordPress Theme?

We are (finally) making our website responsive! Since we are too busy working for our clients, we hardly have any time to look after our own website. But now it’s time! One Internet Marketing is temporarily under construction, that’s why it doesn’t look all that fancy right now, but check back in a few days and be surprised! Many people are asking me; “why does my website look ‘crappy’ on my mobile device?”. So let me explain a few things about responsiveness and what it means.

Buy Responsive WordPress Themes on Theme ForestIs your website responsive? Good question; first of all what is a responsive website? What does ‘responsive‘ mean? And what is a responsive WordPress theme? Is the whole responsive thing just a hype to make more money? Quite the opposite is true! Good responsive WordPress themes make your site look good in all different sizes and devices. Users of mobile phones with small screens might not be able to see your site the way you want them to see it, and worst, too small buttons and ‘hard to click’ links will bring frustration to your website visitors, rather than making you any sales! Not enough, your bounce rate will increase (visitors leave your page without clicking any links to open a second or third page on your site), and your website ranking for your best keywords will drop further and further over time.

Keep Your Website User Friendly And Up to Date!

This is NOT what you want to happen! WordPress has become an outstanding tool to get your business in front of an audience. WordPress is also the perfect choice for internet marketing and SEO, but if your theme is outdated, which it probably is if it is older than two years, in other words your website has been built more than 2 years ago and never changed the theme, then you have a problem! A user friendly website, with today’s standards and requirements for social marketing, needs to be responsive. There are basically two ways to achieve this; either you create a mobile application for your site, which can be expensive and time consuming, or you change your WordPress theme to a responsive theme.

Free WordPress Themes

As you maybe aware, almost all free WordPress themes have a ton of disadvantages! This hasn’t changed when responsive themes started to get on the market. Free themes are either spiked with unremovable footer links to affiliate websites, encrypted base64 code that can contain any kind of malware or unwanted links. Free themes can cost you in the end more than buying a well developed responsive WordPress theme from any of the bigger theme websites like themeforest.net or Elegant Themes, come with great theme support, directly from the developers, thus with the guarantee that the theme works as promised! Responsive themes are fully customizable and work on all devices.

Why Should You Care?

Hey, not only are you going to make the internet a better place with a user friendly website, but you’re also almost certainly going to make more money with your site! Your visitors will stay longer on your site, they will look at more than the one page they landed on, your ranking will therefor increase and you will make more sales and your RoI will suddenly look much better! Look at your website’s performance at Google Page Speed and see the user experience on mobile devices.

Why Use WordPress

Why Use WordPress? – To make the Internet a Better Place!

Why Use WordPressEvery business needs to develop a well designed and professional looking website these days; that’s a fact! Today the internet is more competitive than it ever was and tomorrow it will be even more competitive! Therefore you will need an easily updatable, user friendly, and high ranked website, to be able to succeed with your business and stay ahead of your competitors!

Websites that have been built in pure html or in older and meanwhile unsupported content management systems are loosing continuously on ranking. The previously top ranked websites are loosing ground and old and well situated businesses are starting to struggle because their online income has been reduced drastically. What happened are the latest Google algorithm updates which disqualified ‘over optimized’ websites. If this has happened to you, or if your website is still in old html and has been manually set up, it’s time to budgetize a new website! Do it BEFORE your site drops! Once your site has dropped out of the top 30, your webmaster will have his share on problems to get it back up to the top.

Wordpress Premium Theme TemplatesNow the differences with WordPress compared to a conventional html website or any other modern CMS like Drupal or Joomla, are impressive, to say the least! Websites will be much more efficient, easy to use and to update and you can do a lot more with it. Websites can be changed and get a new layout fast and at any time. WordPress is the CMS we use here at ONE Internet Marketing and I can personally recommend WordPress to anybody who wants to succeed online!

Some of the most important reasons why to use WordPress for your business website.

  • Popularity – WordPress is the most used content management system (CMS) in the world today. Millions of users are using WordPress for their business and private websites. Therefore WordPress has grown a huge community of developers for the core files and an even greater community of people who develop thousands of plugins that can add additional functionality to WordPress. There is not much that I cannot do with WordPress today!
  • WordPress is SEO Friendly – Besides good content, search engine optimization (SEO), is the most important part of your online success. Much of your website’s traffic will come from the major search engines like Google, Yahoo and Bing. Getting listed on the first page of these search engines is a challenge and the daily growing competition doesn’t make it easier. Thus, having a search engine friendly business website can help you to reach your goal. There are many WordPress plugins, that have been developed to help efficiently with SEO on your site.
  • Social Media Marketing – An other reason why to use WordPress is social marketing. Websites that have been built in WordPress, have excellent social marketing capabilities, to help build your business on a local level by connecting it to Facebook, Twitter and other social networking sites. There are various plugins available for free that will help you to connect all your social site pages to your main website and you can then automatically publish to these social networking sites when you post on your site. This will enable you to ‘share’ more of your content on your social networks, make it ‘viral’ and get more people to come to your website and see what your business has to offer.
  • WordPress is easy to use – You do not need a PhD nor do you need to know much HTML or PHP coding to create your own WordPress website. Everything is coded for you and it is basically a matter of putting everything into place. Instead of building your website from scratch, all you need to do is adding your content, such as videos, images and well written and optimized texts. WordPress makes it easy for you to do everything right that Google requires for a site to be ranked high.

  • Adding New Content – Adding fresh content to your website regularly is very important to maintain a good search engine position for your desired keywords. Using WordPress makes it much easier to manage and update your website content. It will take you just minutes to create new pages or posts with a simple text editor in your website’s admin section.
  • WordPress Support – Things break! That’s a fact. Even though WordPress is the most sophisticated CMS of modern times, sometimes something can go wrong. But no worries, anytime you have problems with your website there is an extensive support system for WordPress available. Simply write your problem into Google search and you will find an answer or a solution that works!
  • Professionally Designed WordPress Theme Templates – You can find hundreds of professionally designed website themes for WordPress for free on the internet. These themes come in a variety of designs, layouts and color and styles. Although the free theme templates can be customized, they may deny you access to certain parts of the theme layout, where they have coded their own links into the theme. To avoid this we strongly recommend to use WordPress Premium Themes for your business website. The cost of a well designed WordPress theme varies between 5 and 100 $. You can usually get what you need for around 50$. With a premium theme you don’t have to leave unwanted links on your website!
  • Functionality – WordPress functionality, that is great by itself already, can be increased through so called ‘Plugins’ are little modules that provide different features for your website. There are already thousands of free plugins available from which you can choose. You can add guestbooks or shopping carts, add the local weather or a tidal calendar, you can add a booking software for your hotel or dive center or anything else you can think of. Plugins can easily be installed from within the WordPress admin section.
  • Easy to make Changes and Update – You can easily freshen up your website with a new layout or design. You can simply choose, upload and activate a new WordPress theme and it will override the previous theme without changing the content of your website. You will have to do some adjustments in design and in the way you have put things to make it look right in the new theme, but nothing you need a PhD for again! Updating WordPress is easy today and mostly a matter of a few clicks. Beware though, there are some plugins that need special attention, you should read the manuals!
  • Blogging Capability – Since the WordPress CMS was originally developed as a blogging software. it can not only manage your whole business site, it also gives you the ability of blogging. Blogging is a kind of writing a monthly, weekly or even daily journal about what is happening in your business. Blogging gives your website new content and has become invaluable for many businesses. ready.

WordPress has more advantages like Web 2 capabilities, RSS feeds, pingbacks, automating publication pinging and much more, but these ten points should be enough to convince anybody who wants to start a business website to at least try WordPress. We recommend that when you are engaging a webmaster for your internet marketing efforts, ask him to build your website in WordPress! It is safe, it is easy to install and it can do all you will ever need!

What is SEO?

SEO is What Makes the Difference!

So what is SEO now? SEO is translated to Search Engine Optimization. This obviously doesn’t mean that we try to optimize Google, even though we sometimes would love to. What SEO is, is the art of optimizing a website to appear on the first page of search engine results for a specific key phrase. To understand how this works, we need to to know that Google doesn’t “like” nor “dislike” your website.

Google has only one goal and one goal only: “To serve the best possible results to their audience“!

Although the basics of operation of all search engines seems to be same, there are minor differences between them and these lead to major changes in their search results. Different search engines work with different algorithms and these algorithms are top secret! But the algorithms are not the only difference between search engine. Yahoo and Bing for example are giving more weight to on-page keywords factors, while for Google back links, thus links coming from other websites, are most essential. Another factor is that for Google websites are like wine – the older, the better, while Yahoo and Bing generally have no preferences towards websites with aged domains. This means that it might take more time until your site gets to the top of Google, than in Yahoo or Bing. Fact is that we need to get ALL FACTORS right and not only parts of what SEO is but the full range of SEO to actually get to the top of the search results.

What is the Full Range of SEO?

First of all there are two parts of SEO, on-site SEO and off-site SEO. To optimize your website you will need to get both of them right or your efforts might end up being wasted.

What is SEO – Part 1 – On-Site SEO

Plongee Koh Tao - Google Thailand

Three websites on page #1 !

1. The Right Keyword — The first and most important factor of SEO is to optimize the website for the correct keywords and key phrases. While this may sound obvious, far too many people get this first point of SEO wrong. They assume what people will type in to Google instead of doing some serious research on the matter. With help of tools like Market Samurai, or the free Google Keyword tool, everybody can determine exactly what people are looking for, so there is no need to guess.

2. The URL — The URL or Domain Name of your website must contain your most important Keywords and not necessarily your business name. Your URL should not consist of more than three words if you want fast results. The URL is one of the most important factors of SEO. You can always point or park an other domain onto the same website,e.g.yourbusinessname.com for print purposes like business cards.

3. The Header Title Tag – The second most important part of on-page SEO is the title tag. The title tag of each page of a website needs to be different to the other pages and contain your keywords. Title tags can be created in many different ways, manually or with plugins depending only on the system you are working with.

4. The Meta Keywords, Description and Robots Tag — These tags need to be in the header of every page of your website. Google uses the description tag to show your site in its results, so treat this as optimized sales copy! While Google officially doesn’t use the Meta Keywords tag anymore since many years, other search engine like Bing and Yahoo, still use them to rank your site. The robots tag is where you declare your sitemap and add restrictions for crawling bots.

5. The H1, H2 and H3 Titles –  The page titles are extremely important, they show the search engine the main subjects of your page and determine how the content will be indexed. Make the H Titles keyword relevant.

What is SEO? - Getting 3 sites for the same key phrase on the first page of Google!

Website 1 plongeekohtao.com

6. The Body Text – Each article should have 400 – 600 words. Don’t try to optimize all your articles for one and the same keyword or key phrase! Try to have one main key phrase for each article. The text of your articles must have the keyword or key phrase you want to rank for at the beginning – in the first 50 words, in the middle and at the end – the last 50 words, of your text. The words used in the first sentence are most important because of the Google’s LSI algorithm. Try to place the keywords often but keep your text readable for your users. Don’t overdo it. Remember that your text not only needs to rank high, but it also needs to sell. There is a fantastic little plugin for on-site SEO if you work with WordPress,it’s called SEO Pressor; have a look.

7. Internal Links Text — You need to connect the internal pages of your website together to achieve a higher overall relevance of your website. These internal links must contain your targeted keywords and phrases in the anchor text so that search engine bots can ‘see’ that there is more relevant content to this keyword to be found on the same site. In other words; don’t write one article about dog training but rater write three articles and link them to each other.

8. Outbound Links  — Don’t use more than two or max. three links to other websites in one article if you can avoid it. If your outbound links don’t go to one of your own websites, try to add a rel=”nofollow” tag to the links so you don’t give away link weight to other sites which don’t link back to you. Google requires lots of back links to rank your site high. Nevertheless, a few back links coming from authority sites like .edu or .gov sites, and links from websites with high page rank will rank you higher than 200 links from PR O sites.

9. Images and Alt Tags — All of your images should be named correctly and described via “ALT Tags” with the keywords you are optimizing the particular page for – If your image is uploaded on your web hosting account the file name of the images must also have an SEO optimized name, DC-34675.jpg is not very optimized. If you have an image about a Whale Shark, name it whale-shark.jpg before you upload it. If you are on WordPress, use NextGen Gallery for SEO optimized picture titles and tags.

10. Keyword Density — The density of keywords you use in one article should be between 5 and max 8%, everything more than that will be considered spam and can get you in all sorts of trouble. Also keep in mind that your visitor is supposed to become your customer; so you don’t want to loose him, after all the work you have done to get him here, because of an unreadable, keyword cluttered text. Write informative and use your keywords in a most natural way.

What is SEO – Part 2 – Off-Site SEO

1. Keyword Analysis – The most essential part on what SEO is, to know exactly what keywords your potential customers are looking for. Understanding what keywords and key phrases are searched most, means knowing  what your website should emphasize on.  How to use these keywordswords and terms in your off-site promotion is essential. Every link coming to your site from another website offers so called “link juice” That’s a kind of power drink for your website. If these sites use your keywords in their anchor text when they link to your website instead of e.g. “Click Here” your site will be credited for these keywords and over time rank higher. Keyword analysis is a moving target and it can’t be done once and then be forgotten. Social trends change and adapt. What is hipp today can be hopp tomorrow! Website owners must perform keyword analysis often and adjust their campaigns.

What is SEO? - Opimizing your website in all possible ways!

Website 2 plongeekohtao.fr

2. Competition Analysis – Go to a website like Alexa.com or Compete.com which provide free analytical tools to check on your competitors sites. Yahoo Site Explorer (is shutting down soon! – But that’s another story…) for now still is an excellent resource for tracking of your own and of competitor’s back links and determining what directories or paid listings may be beneficial to join. Investigating your competitors and their sites thoroughly is an important part of what SEO is. To achieve the best results on SEO competition analyzes we use Market Samurai which is the ultimate warrior tool for real-time results not only on the best keywords but also on competitive sites.

3. Avoid Duplicate Content – In a modern content management system like WordPress, duplicate content on a website is now taken care of by the unique canonical tag on each page or post. If you are optimizing your site through article marketing, which is a great way forward, because you can create many valuable text links back to your website, helping your search engine rankings greatly. Nevertheless, you should avoid by all means, to republish your own article without re-writing a copy first. Publishing your original text on multiple sites can bring you in all sorts of trouble and your rank could easily be suffering instead of improving.

4. Deep Linking – Deep links are the links which point to a page inside your website but other than your home page. Too many webmasters focus entirely on inbound links to their home page for their most competitive keywords. A far better and much more effective SEO strategy is to create categories and topics on a website and build relevant back links from high authority an high PR sites which target more specific keywords for each category page. While as more links you can get as better it is, still works,  links from authority websites and high page rank websites are clearly more benefices.

5. In-Bound Links Reciprocal Links and other Links – Getting in-bound links from high authority sites on your keyword topic is the best that can happen to your site, and it really counts if the anchor text is made up of your most precious keywords! Providing fresh quality content is still the best way to achieve quality in-bound links from high quality websites. Reciprocal links are links where you get a link from another site and in return give them a link back from your site.  One Way Links on the other hand are links going in one direction only. A one way link coming to your site is worth more than a reciprocal link. And finally there is three way linking, where one of three or more sites site links to the other and gets a link back not from the same site but from another site of this pool. Since none of the sites being linked to, links back to the other site, this creates one way links to each site even though there was no reciprocal link exchange.

6. Social Bookmarking & Social Networking –  Social Bookmarking is basically a collection of online “favored websites” like Digg.com or Yahoo Buzz. Since these sites have high page rank it seems to be a good idea to leave a link to our website on as many bookmarking sites as possible. Facebook Always and again Facebook! Promoting your business and your website with a Facebook Company Page, a Facebook group, and even Facebook Ads can greatly help you connect with your potential customers in a more personal manner, increase traffic to your site, and create brand loyalty, this is what social networking is all about. Your internet marketing strategy should incorporate the potential of Facebook’s social network.  Twitter – Google and Bing are both offering real time search results their search results pages, including live tweets directly from Twitter users. Search engine optimizing your website for Twitter search should become a key part of your social media presence and therefore a part of your SEO plan. Promoting your website and your products on Twitter will over time increase your brand and website recognition and it will improve real time organic search results on these search engines.

7. Press Releases – Press releases are a great way to tell the world about your website and your business. Press releases can contain links back to your website and also directly drive traffic to your site. There are many free press release companies you can find on Google, some of them you can pay a little fee and get your press release published to a broader public. We recommend to write a new press release for your business at least every three month.

What is SEO? - Doing ALL the things right and using the best tools to do it!

Website 3 - instructeurplongee.com

8. Modern Times! – Blogs and RSS Feeds – Optimizing a site for search engines also includes optimizing your blog and RSS feed. Each website is different, but typically blogs created in WordPress or other content management systems can be incorporated to maximize your blog posts for inclusion in search enginess and help increase your visibility throughout the web as well as the organic search relevancy of your site for your best keywords. Google bought FedBurner, the worlds largest collection of RSS feeds, a few years back, which means having your RSS feed registered there will help to improve things.

9. Paid Search Engine and Directory Inclusion – Other than a search engine, a web directory is basically a collection of related links. Typically the direct  traffic, coming from web directories is very small, but there are SEO benefits to strategically placing your site on the key business directories for your business. Paying $ to be included into search engine results may be annoying but can be very strategic and also very beneficial for you. One example, I would like to mention here, is the famous Yahoo! Directory. Although the price of 299$/year may seem to be outrageous at first, but it does influence your Google rankings if your site is listed here! It really does. And the best bit is, that once you paid for the inclusion for the first year, Yahoo is not likely to through your site out if you stop paying the following year.  The Google Directory has been shut down for the reason that Google believes that web search is the fastest way to get to information. So there is no way of saying how long these directories will last. One directory that is here forever is DMOZ Open Directory, from where Google also used to collect information for many years.

10. Local Search – Local search has become all more important. For once Google is not only Google.com,it’s also Google.de and Google.fr and all of them will deliver slightly different search results, depending on the location you are at the moment of your search. Optimizing your site for local search involves including your site in directories and yellow pages of the internet. Bing, and Yahoo still allow companies to promote their site through local listings including the company address, company info, and hours of operation.

What is SEO – Conclusion

If the answer on what SEO is, has come a bit complexer than you expected and if all these things above spook you, I have even worst news for you, you need to be doing ALL of these things above to actually beat your competition. You need to do them all as good as you possibly can, but you need to do it ALL! You can be sure that somewhere along the way you ARE going to be better than most of your competitors! You CAN do it! And if you can’t… WE CAN! Simply fill in the form below and we will get back to you with an assessment and an internet marketing plan created by a professional SEO Company, within a few days. This service is free of charge, so you got nothing to loose.

Get a FREE Quote for Internet Marketing & SEO
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Search Engine Optimization

Rise up to the top of Google Search Results

There are many SEO (Search Engine Optimization) factors involved in bringing your domain to the top of Google search results. The trouble is that, all things being equal, these factors are known and used by all your competitors as well, including the major multi billion dollar corporations that you hope to surpass. In fact, nearly all the SEO tricks you are using can be used by your competitors too.

You can write new articles every day and create new back links by the thousands, yet you may still not be able to beat those guys at the top. Remember, if you are just starting out, they have existed much longer than you, have page ranks much higher than you and many more backlinks.

So how do you beat them?

There is one SEO factor which can be unique to your own site: your domain name!

Therefore, you start by creating a domain name which includes the highest frequency keywords for your market niche, thereby creating what’s called a “keyword optimized” domain.

For example, in the credit card market, it is more useful to have a domain called creditcards.com, as opposed to something like visa.com. A search on google.com using the keywords “credit cards” will produce the results in the image below.

Search Engine Optimization

Search Engine Optimization

As you can see, the first site in the results is creditcards.com (sitting below the advertised sites of course), followed by major corporations such as visa.com, mastercard.com, americanexpress.com and so on. How does this happen, that a small company like creditcards.com gets to beat these other larger companies? The answer is, they have a domain name that contains the exact most frequently typed keywords in the market. This is a good example of the value of having an SEO optimized domain name and you are sure to will find this phenomenon in almost every niche you research.

Then how do you find out which keywords are the best for your company so that you can choose the most appropriate and financially rewarding domain?

Well, you first have to know what the most used keywords are with reference to your market niche. For this reason we use Market Samurai here at #One Internet Marketing, a software that does all the research for us and saves us hundreds of man hours. You just type in your market keywords and it gives you the best, most frequently searched for, most relevant keywords for that market. Market Samurai is your best choice of software to find the top domain(s) for your market niche. Market Samurai does reveal many other internet marketing factors too. Best you try it out yourself. It’s free for 7 days and so far the best ever internet marketing tool there is. I have no idea what we would do without it!

Moreover, having an SEO optimized domain magnifies the value of every article you write and every link you create, thereby pushing your site further up in the rankings. This means you, David, can work less and yet attain the same results, if not better, as your long standing Goliath competitors.

In addition to the internet marketing wonders of Market Samurai, which go way further than keyword research, we offer below some tips for building your sites in such a way as to get the best results:

  • Choose a keyword relevant domain. Having understood the importance of keyword optimised domains, when you sign up for your hosting account, always choose a keyword relevant domain.
  • Do research for the most frequently searched keywords. Always take the time to research the keywords relevant to your market niche carefully. Don’t make assumptions on high frequency keywords; people will always surprise you in terms of what they type in their searches. Remember that the work you put in to create the right domain will pay off ten-fold later on.
  • Park other currently used domains. If you already have a domain, you can always “park” it to your main domain, so that both sites show the same content. Beware; you can only submit ONE of your domain names to the search engine, otherwise you will produce duplicated content.
  • Registering your site and avoiding duplicated content. Bare in mind that Google does not take kindly to duplicated content. Therefore, it’s best to only submit to Google your main domain, leaving out any “parked” domains you may have. Never tell Google about your website more than once.
  • No multiple sitemaps. For the same reason, do not make multiple site maps. There can only be one sitemap per website, not per domain name.
  • Register your website with Google. The best way to register your site with Google, is to go to Google Webmaster Tools and add your sitemap there. Upload and Verify your sitemap.
  • Buy competitive domains. With the above in mind, go ahead and buy as many competitive domains as you can afford. This will keep your competitors from buying these domains and using them to beat you in the search results position.
  • Localize your URL with international domain names. If your business is relevant to a particular location, it’s best to acquire the domain relevant to that location, in addition to the main domain. If, for example, you are targeting the English market, it is wise to acquire the English url, e.g. yourbusiness.co.uk, in addition to yourbusiness.com.

We strongly recommend that you purchase Market Samurai today so that you can be one step ahead of your competitors, before you even start your internet business. The best part is that you can save $ 50 by clicking the above link and buy Market Samurai within the next 7 days.

We will be publishing more website building and SEO tips on our site in the future, so do sign up to our newsletter, to receive notifications of our newest articles.



Dive Center Marketing

Language Specific Dive Center Marketing

Scuba Diving Courses in Thailand - Tauchkurs Thailand Although we meanwhile all expect everybody on this planet to speak more or less perfect English, there are still many people who are much more familiar with their native language and if they can choose to get the information the need in their own language the will always prefer to read in their native language. If we now provide the information about our products and services only in English, while our competitors have their sites in English and German, we are likely to miss out on the larger part of 80 million people who could become customers. There are some industries which are more effected by this fact than others. Scuba Diving for example relies very much on different languages…. and Tauchkurs Thailand does look different than Dive Course Thailand to search engines as well as to humans.

Why are multi language sites so important for scuba marketing?

If one wants to learn how to dive he will always prefer to get the Scuba Diving Lessons in his native language just because the learning will be much easier and less time consuming. Learning to dive on holidays is especially effected because time is even more valuable here. Having a diving website for example also in German language will build the confidence to get the diving lessons as well in German and you will have the undivided attention of the prospect on your site.

Is it better to have a multilingual site or two separate websites?

Obviously, having two websites instead of only one multilingual site lets you have different and country specific URLs,which is an advantage by itself, but then there are also all the other things a multilingual site doesn’t offer; no separate alt tags, no language specific picture names, titles, descriptions and many other details. These are the parts on a website which can have a serious impact on the search engine positioning of your website. We strongly recommend to build two different websites and even place them on two different physical locations/servers.

Contact us for Multilingual Internet Marketing
Read more about Internet Marketing for Dive Centers here.