A Magazine about Koh Tao

Scuba Diving Paradise Koh Tao ThailandThe Koh Tao Magazine is all about the scuba diving paradise island in the Gulf of Thailand. The site is in German language an covers all information around Koh Tao and Thailand, including news from Bangkok. Besides the fact that this is also a good platform to promote all kinds of scuba diving related websites, products and services, it is in this case an example of social bookmarking in German language.

While it still makes sense to bookmark a German or in this case Swiss-German site on Digg, is it a far better idea to bookmark the site on social bookmarking sites like Info Pirat or Mister Wong Yigg and others. We will add a list of the most important German Social Bookmarking Sites at the end of this article. Some important social bookmarking sites like Stumbleupon for example, already offer to choose the language of the site you are about to submit which makes a lot of sense.

Now why are social bookmarking sites so important and what are they good for? The answer lays in the fact that search engine bots count the links in the internet that lead to your website or blog. These are the so called back links. And it is as simple as that: As more back links you can create to your site, as more visitors you will get and you will be ranked higher in the search engine result pages (SERPs). This is because your back link count raises and you have more traffic on your site resulting in a higher Google Page Rank.

Check which social bookmarking sites are the good once by searching the source code of the article you just posted on a social bookmarking site. Some sites redirect your link around seven corners and don’t provide a direct link to your site. Other sites add a so called no-follow tag onto the links to your site, telling Google’s search engine bots not to follow these links, rendering them quite useless towards your site. The only thing you can gain on these social bookmarking sites is direct traffic to to your site. Click the Keep Reading button to see the list of the 43 most important social bookmarking sites in German language.


Internet Marketing with Google Analytics

What You See Is What You Know!

And knowledge is power! Now, wouldn’t it be of great value for your business, if you could exactly determine what people do the most while they are on your website? Let’s say; the average user spends somewhat between 2 and 5 minutes on a good website, what if you would know exactly what they look at in this time? What if you knew, which exact product catches their attention most? Which title is clicked most? Or in short, which of all your links on your website are getting the most attention? Right, you would be able to find the product, most people are interested in on your website, thus the product you’re more likely to sell. Gaining a better understanding of the market, will help you to promote the right product on the right page.

How can I see that in Google Analytics?

Click to enlarge

Click to enlarge

Now if you’re using Google Analytics on your website, ..if not, it’s time to implement it, you will have all the means to do just that! Go to your Goggle Analytics account, select your website, click on Content, on the left side of the page and select “Website-Overlay”. A new window will open and show your site in a frame. Each link now, has a number, in %, showing how often that particular link has been clicked! Following the link will bring you to the next page where you again see where your visitors go from there! This lets you determine the route your site visitors follow and the actions they take most on your site. Besides of the obvious advantages that gives you, it will also help to find the best and most appealing titles for your articles and much more. Check it out here: http://www.google.com/intl/en/analytics/. Remember, this is only one of many Google tools that can better your business. We will go through all of them within the next weeks, and explain them all here at #One.

Using Google Analytics to it’s full extent requires a bit of extra time you invest, but it gives you a very special insight on the behavior of your website visitors. And if you can’t do it yourself; there is always someone who can do it for you! Click on the picture to see an example of the new Google tool in full size.

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