Thai Boxing Training in Thailand

Thai Boxing Koh Tao

For a change, this for once is not a site about software or scuba diving, but something that was completely new to all of us. This Martial Arts website about  Thai Boxing Training in Koh Tao Thailand was a complete different story. A new website with a new subject is always a challenge for webmasters, because a new topic always requires more time than the topics one is familiar with because of the necessary marketing research that has to be completed before we can start the actual web design.

Internet Marketing Research

Here at ONE Internet Marketing, we are very thorough with the internet marketing research if we are not familiar with the new subject. We have to keep in mind that we do not only design and optimize our customer’s website to be great for the search engines, by doing search engine optimization (SEO) on site and off site, but we also have to make them attractive to visitors so they will finally convert to a higher income for our client.We have to find the exact balance between a search engine optimized website and valuable and attractive content for the website visitors. We have to be sure that we provide the information the visitor is looking for and we have to make sure, that he finds the information he is looking for with as few clicks as possible. Therefor we need a clean and easy to use navigation on the site. We also have to make sure that we have a clearly readable message and a ‘call to action’ link which can easily be spotted, so that we can direct the visitor to our sales page, our landing page or squeeze page or to our contact form.

This Thai boxing website is once again created in WordPress ,taking advantage of all the great features this content management system (CMS) offers, like taking care for the rss syndication with the world wide web, allowing through to countless plugins and professionally designed themes,every dream to come true. Once the website is built in WordPress, the owner can easily upload pictures and videos to the site, write new content, and if desired even update and maintain the website himself. In this case the upgrades involve mostly new Pictures and videos about Thai boxing training in Koh Tao Thailand.

Hotel Reservation Software Marketing

Award winning hotel reservation software HotRez

The hotel reservation software HotRez has been awarded many times during the past years. We will proudly continue to market this hotel reservation system for ProData Software.

This site is created in an older content management system (cms). It is easier to work with content management systems than it is with normal html pages because changes can be made side wide and a cms is usually connected o the web by rss feeds.

The internet isn’t short on neither, content management systems nor hotel reservation software. But that makes it a challenge. We have the say that competition is good for any market.

Asia Divers Thailand

Asia Divers Scuba Diving Courses on Koh Tao

Asia Divers with PADI course director Guy Corsellis from Belgium, is another client of #One Internet Marketing who has come from another webmaster. A well known story to many businesses is an enthusiastically started new website where we put all our hope in, pay a webmaster wait for month and month and eventually never see a result. Many years ago i had a similar experience myself and lost my money, valuable time and never actually saw a result. But that was long ago; still i will never forget how that felt and I know for sure, that this will never happen to anyone of our clients!
When we got the website back in 2005 it was an abandoned html website with a flash header and a java scirpt menu. The text was all lorem ipsum generated Latin but amazing enough, the sit was listed on Google, not ranked but indexed. Now if we would have had WordPress 2.8 back then, there wouldn’t have been a question on how to handle the matter. Simply setting up a WordPress blog and rebuilding the less than 30 pages would have been done in a few days. If and when, fact is there wasn’t anything around that was usable in a time frame that would not kill the clients budget. So the easiest way was to optimize the Asia Divers Website as is. We added text and tried to do everything right and the way it is supposed to be done. All of it manually without any help of php.
The Asia Divers Koh Tao website was the second last i worked on in simple html, before moving on to CMS and later to WordPress.
Today, here at #One Internet Marketing, we preferably work with WordPress 2.8. The ease of use and the ease to add both plugins and themes to an existing website without even leaving the admin area a single time simplified our life enormously.

Today the Asia Divers website still remains to be an html website with a flash banner at the top an a java menu to navigate; so we didn’t touch the looks and feels of the website at all. We simply optimized it with what we had and according to the ‘old school’ webmaster guidelines. Up until today the Asia Divers Website is well ranked for all major key phrases like diving koh tao.

Different Languages at #One Internet Marketing

Uhrenmarken - A German Website about watch brandsThe website I’d like to present to you today, is an example on how our Internet marketing tactics work in other languages. What we here is a German language site for watches and watch brands, it has a special eye on Swiss watches. With this website we are helping out another Internet Marketing company in Germany who works for a rather large watch manufacturer. We always like to help if we can. So don’t be shy if you have a question, simply fill in our contact form and we will be eager to help you out.

Now since you won’t see any great search results for this website by typing in these search phrases in English, here are the German equivalents we have been targeting so far. There are several more specific search phrases we are going for here, but we don’t need to tell all our competition exactly what we are doing and how we are doing it.

You will see the best results in German language Google searches because it is trimmed to be regional (in this case Germany and Switzerland) advertising. You can also take my word for it that all major keywords are found between #1  – #5.  Local and regional advertising can also be done via Internet marketing. Not that you would have to stop handing out brochures and business cards; I’m not saying that. Quite the opposite; local print advertising is extremely important to a business website. Especially if we are talking about small business internet marketing. Local Posters you might hang up or brochures and business cards all need to contain your website address as well as your email.

Local advertising can be best done by:

  • Creating a complete new website for each language (Multi language sites just don’t cut it anymore)
  • The website being in the language of your targeted audience
  • The website having a domain name ending of the appropriate country e.g. .de for German languge sites
  • Having the website hosted in the country of origin of the domain name (least important)
  • Making local advertising for the website such as print media and local Google AdWords campaigns

For the sake of saving costs for their clients and making sure they get the job, most webmasters will tell a client to go for a multilingual website or CMS. Here at #One Internet Marketing we strongly believe that’s wrong.  Actually we KNOW that it is wrong! A small business with not much budget could easily want to go for this option but it will only be a wast of money and a loss of time. Here is why:

  • Your meta description, title and your meta keywords are going to be in only one language or the other
  • Your alt tags on pictures will be in one language or the other
  • Your pictures and other file names will all be in only one language too.
  • Your footer and header files and many more important aspects of SEO will just support one language

That’s not what you want. If you don’t get the best possible result, why bother at all? Here at #One, we offer web development in German French and English language, other languages can be discussed upon request. In todays Internet marketing competition only the best can be good enough for you!

Conclusion: Even though it might be a bit more expensive in the beginning to create several websites for the same business, it will pay off in the long run. There is more to this than only the language, Multiple websites on multiple servers also give you the opportunity to link each site to the other and build your own little Internet empire, from where you be able to completely dominate you market or your niche. We will get to the subject of linking websites to each other a bit later on.

Meanwhile, here is the website of our friends in Germany, it’s all about Herrenuhren (that would be men’s watches). On this website one can actually build his own watch online! This tool is worth trying out. It’s unique in the Internet and has especially been created for this purpose.

International Internet Marketing for Dive Centers

Dive Center in Thailand - Big Bubble Ko TaoIn this case we are marketing scuba diving courses in Koh Tao, Thailand. On this website we have an example of how to renew the web looks in a different way. The website is only a few month old; what, having a close look at the domain name seems sheer impossible. This brings me to another point I would like to at least scratch at this point, we will get deeper into choosing the right domain name, later on. For now I just want to say;get away from domain names that contain your name or your company name, get a domain name instead that contains the service or product you want to promote on the site…. and whilst we’re on it, maybe even the location of your business if that is of any importance. The reason to do so is that if you’re not Mercedes or Panasonic, more people will likely be searching for your product than for your brand name. The exact importance of the domain name for search results has not been determined. Here at #One Internet Marketing the estimations go as high as 40 or even 50%. So who would want to give such an advantage away right from the start?

Back to scuba diving in Koh Tao. The purpose of an image refresher for one of the first dive centers of Koh Tao was that the old Big Bubble website was made fully in Flash. It is still top ranked and Google as well as other search engines have started to be able to read Flash websites as well so it might also stay there. Nevertheless, we went once more for a WordPress blog – Anyway there is no difference between a blog and a website and most users can’t even tell if the website he/she looks at is made on a blog software or not. Matter of fact is that we needed a new site with RSS and all kinds of things like Member Lists with student pictures and some more sophisticated features. The Koh Tao Diving website is very young and hasn’t reached all the top spot yet but we are all positive that it will. We have helped many dive resorts around the world to get top results, we can do it again!

For now, the new Big Bubble site can be found for things like underwater wedding in Thailand (if I ever get married …) I like the idea of getting married under water. It definitely beats the good old church at home! We also have a video on this article about the underwater wedding in Thailand that is well worth watching if you have a minute. The underwater video was made by Sandra Slade.

The Greek Island Samos

Internet Marketing in GreeceThe Greek island of Samos has a special meaning to #One Internet Marketing – It is the second home and the village of Votsalakia in the south of the island has all my love. Samos is one of the most beautiful and greenest islands in Greece, still, even after many bush fires, Samos island belongs amongst Rhodes and Crete, Corfu and Zakinthos to those islands in Greece with the most trees and wild forest. This website now is one of the  sites that had still been created page by page in HTML. Nevertheless, fact is that thousands of people are still looking at this website every month – we needed a refresher. A cool one! So we where thinking about adding a WordPress Blog to it.

Internet marketing samos GreeceRenewing and make over alone wouldn’t cut it this time and replacing it with a more modern approach of a content management system (CMS) wasn’t a solution either. It wouldn’t bring more customers to the hotel, more like the opposite would happen, since we would loose all the indexed pages in the search engines results because of a changing link structure. Sure, to avoid the latter we could, use 301 re-directs for each page and therefor create some extra work.  While it would be possible to rebuild the whole HTML website in WordPress and even keep the link structure the same, it would at the same time just be a lot of work – but no new content. So instead of burning down the house to and start building it up from the beginning, we left the old HTML Website in place and built a WordPress blog right behind it. So the URL would look like this:

After we published the blog and a few articles on the blog, we added the Google xml sitemap plugin to the WordPress blog and included the main pages of the original website in the Google Site map. All of it remained at the top spot the visitor numbers have gone up as expected due to the use of modern blogging tools such as RSS. Now both work, the website and the WordPress blog; and who could tell the difference?

Today you can find fresh information about Samos, Votsalakia, and Greece. The political situation in Greece is one of the most colorful in the world today. According to the latest news from Greece, the country is bankrupt! We haven’t had that ye in Europe. I wonder if Greece is digging out the Drachmas again soon?

The Island of Samos is famous for the Sweet Wine of Samos, for many famous people who lived on the island of Samos like for example Pythagoras of Samos, the Mathematician, Evpalinos, the man who planed and constructed the longest tunnel at the time, about 3000 years ago! The tunnel has a length of 1070 meters and was dugg from two sides of the mountain; 3000 years ago!! Today you can go and visit the Evpalinos Tunnel outside the village of Pythagorion and be amazed. Then there was Policrates the tyrant who reigned over all the region from Persia to to Athens.