The website advertising accommodation on Koh Tao is a great example why the use of a good url (domain name) is one of the most important factors for your search engine ranking. While there is a good reason to use the brand name or the hotel name or the company name as your domain name as well, it looks good on your business card for example, there is a much greater reason to choose more wisely here nd spend some time doing research.
Sure, most people will just go and buy a domain name that is associated with their name, their work or their business name, when they start to create their website or their online business. Nevertheless, an internet marketer or SEO man, wgo knows his job, will always go and consolidate the Google Keyword Tool or Noble Samurai, which is for sure the world’s best keyword tool, to determine the correct domain name with the best chances of success for the business in question. What we can find with this tools helps to make the right decision in many if not to say all cases. In this particular case we found that as expected more people would search for accommodation koh tao than for any specific resort name or any other related key phrase. A very nice treat that comes as a side effect of brand name url pointing is, that in many cases the brand name will also show in the top search result pages, if the website has been built up the right way. And NO; we cannot go and buy 200 domain names and point them all to one website AND submit a Sitemap to Google for each url. That would be called spamming and Google doesn’t like that much! In theory you can ad as many domain names to your website as you like, but only one can be used to be submitted to the search engines, while all other domains should only serve promotional purposes.
In this example you may go ahead and type the key phrases we mentioned both into the search engine of your desire. I’m sure you will be satisfied with the findings!
Multilingual Internet Marketing
Instructeur Plongee is the second website we are developing and promoting for the PADI Course Director Patrick Tassin from France. Patrick runs PADI Diving instructor courses in French language on the Island of Koh Tao, in the Gulf of Thailand. Patrick was sent to us from Asia Divers in Sairee, another “old” client of 1 Internet Marketing. In this case we have the first example on how strong a weapon multiple websites in Internet Marketing are. For one, multiple websites serve the purpose of multi presence and different looks and feels to convert different targeted groups for the same product. A multi presence in the Internet via several websites also allows a business to present it’s products and services in different languages. I am well aware the fact hat even with a simple wordpress installation e can have a multi lingual blog in minutes! But would hat really be the full 100% of what we can achieve to market the product or he service we want to promote on this website? Is this the right Internet marketing strategy? The best we can do?
NO, we don’t and it isn’t! A multilingual blog or CMS will never be as strong as a single language website can be for a product offered on the site. There are meta tags to consider, there are alt tags in pictures, file names that contain important keywords and key phrases in one or the other language. But most of all there is the domain name that best contains a regional touch! A .de ending of your url for Germany on a German language version of your website will work wonders in the German SERPs (Search Engine Result Pages). This is not mandatory though and in this case we didn’t even go that far. If you search the net for phrases like “Plongee Koh Tao” or “Instructeur Plongee” or something related, you will see what i mean. There is a lot more to multilingual websites and how to set websites up for regional customer targeting. Check back frequently or better sign up to our RSS fed so you will be informed about every new update of ‘One Internet Marketing Service’.
DiveShopManager is one of the few actual “Products” we are advertising for. One Internet Marketing specializes more in Services than i products. Actually DiveShopSoftware.com was the first website we needed a shopping cart for.
Even though the search results for websites containing the search string dive center software, has gone from 270’000 in 2002 to just about 1 million today, the first page of Google still belongs pretty much to our client ProData Software and their software “DiveShopManager”. ProData Software also developed a second large product that has been widely distributed via PAD file, the Hotel Reservation Software, HotRez. #One Internet Marketing also presents this software on the net, but we will get to this a little bit later.
East Puerto Rico Diving is a relatively new scuba diving company that conducts scuba diving lessons and scuba diving tours from Palmas del Mar in eastern Puerto Rico. EPD hired us in July 2008, shortly before they where planing to open their brand new dive center.
We have been doing the complete palette from business cards over brochures to the Website, which is the kind of work we all like best and it brings the most success because all parts can play nicely together and advertise each other. You got that right; we are advertising the advertisement, that is what is the difference between Internet Marketing and any other kind of marketing. Nobody ever wanted to advertise a brochure and no one ever needed to. Websites though need to be advertised as much as possible all over the Internet. That is not only to bring more visitors to the business owners website, but also to create as many direct back links as possible to the website in question.
The East Puerto Rico Diving website has up until today, near to 7’000 back links! Remember the website is only 10 month old! If you now start a search for diving in pr or anything like it please, – try to imagine you want to go diving to Puerto Rico, either to participate on a dive tour or looking for scuba diving lessons; I would like to leave the search phrase up to you…. And don’t forget to search at Google images! People who are planing a scuba diving vacation will always look for pictures of their destination in the Internet first, that is ALWAYS!
If you like your findings on Google or any other search engines and you think that your own small business deserves some descent Internet marketing to, please fill in the little contact form and we will have a look at your business and it’s presentation in the Internet. Click the title of this article to find out how to catch a bypassing visitors attention and keep him on your website. […]