Successful Online Marketing for Dive Resorts

What Internet Marketing for Dive Centers is all About

Internet Marketing SEO & SEMLike in almost any other business, internet marketing for dive resorts is all about being on top of your competition, isn’t it? Getting there seems to be the primary problem. Once you are on the first page of Google, business will start to pick up all by itself! Or as mz grandpa used to say “Start saving on the second million, that’s much easier to get. You can always make the first one later son!” So the point is; you have to get to the first page of all major search engines for your most important key phrases like <<diving “your region”>> and you can be certain to also get more business to your dive center. If this seems to be a long way to go from where you stand now, simply read on.

Questions every Dive Shop Manager or Owner should ask about his/her Internet Marketing

Let me first explain in short where we stand today. Internet marketing has become the most important tool and the most valuable part of an marketing plan of any prospering business today. This is true especially in the tourist and particularly in the scuba diving and accommodation industry. And that’s where we come in! We specialize since many years in promoting dive centers, resorts and hotels. Right now, at this very moment, thousands of potential customers are using the internet to search for scuba diving courses, diving equipment and new dive sites, they search for diving vacations, diving lessons and other scuba diving related keywords and phrases in other words, they search the very things YOU offer! Now, if your website is not on the first page of Google, it’s your loss! And this means that the time as come to move things forward and ask yourself some serious questions about your internet marketing strategies, and make sure you get the right answers! Here are the most important ones.

1. Search Engine Optimization (SEO)

The most imminent questions must be;

  • Will your potential customers find YOU before they find your COMPETITORS?
  • Are you on the first page of Google when you search for your product and services with the top key phrases?
  • Do you know how many websites link back to your website; more than to your competitors?
  • Is your site really search engine optimized in every possible way?

But not enough with these 4 important questions. If it where that easy, we would soon be out of a job! Once your website is optimized for search engines, you need to do a more things to gain top positions for your website. Therefore there will be a few more questions you must ask yourself here:

2. Selling and Following Up

  • First of all; does your website sell your products and services, or do you only get an inquiry every then and when?
  • Do you have quality content (text, images, video) on your website to attract visitors and keep them busy on your site for as long as possible?
  • Does your website show an appealing description in the search results pages of Google so that people want to click on it?
  • Do you have a good punchline on your website, letting you stand out and making you different from your competitors?
  • Does your site have a great looking landing page where visitors are invited to contact you with only one easy click on a button?
  • Does your landing page have a “Call to Action” button that literally screams “CLICK ME”?
  • Is it from every page ‘one click’ easy to contact you through your website?
  • Is your website easy to navigate, can all important pages be found and accessed easily?
  • Do you still have a business email address ending with @hotmail.com or @yahoo.com or a gmail address instead of your domain name?
  • Can visitors easily sign up for your newsletter and do you send regularly newsletters to your customers?

3. Syndication of your Website

Get it Out there! Once you got the above two points right, it’s time to syndicate your website and use social media marketing and social network marketing to bring your business up to speed;

  • Is there a well visible place on your site, where visitors can sign up for your newsletter, so you can follow up with your offers?
  • Are there social bookmarking and social media buttons or widgets on your web pages, so visitors can tell their friends about you and share your site on their Facebook profile?
  • Do you have a business page on Facebook with leads visitors from Facebook to your website?
  • Do you have a RSS feed like Google Feedburner installed on your website which syndicates your content in the modern internet?
  • Are you using Onlywire or other social bookmarking services to distribute your content throughout the social networks?
  • Are you pinging new content so it can be easily picked up by search engine bots as soon as you published it?
  • Are you on Twitter and are you regularly tweeting?
  • Do you write a press release about your diving business at least every three month?
  • Are you using Google Maps to rank in local searches?

4. Tracking your Results

After you answered all the previous questions about internet marketing, SEO and your website with yes, you’re not yet exactly finished. Now that everything is set to perfectly work, we need to know what’s going on as soon as the first results run in which means it’s time for result tracking, so that your efforts will be rewarded and you can make corrections to your campaigns to make them even more successful. The questions you must ask here are as follows:

  • First and utmost; is the Google tracking code installed throughout your website?
  • Do you have additional and accurate statistics installed for your site?, to not only trust one source of result tracking
  • Do you know where your visitors come from and what pages on your site they stayed on longest?
  • Do you use Google AdWords to test your campaigns and landing pages?
  • Have you got Free Live Chat installed on your website?
  • And finally; can you see the return of interest (ROI) of your efforts in your online marketing campaigns?

Fact is, there are Five Places in the Internet where your business MUST be seen!

Today everyone uses Google, Youtube, Twitter and Facebook to search for whatever they desire, don’t you too? For dive centers, sailing charter, hotels and other accommodation businesses, there is fifth entity that you simply cannot overlook anymore; TripAdvisor! We like to call them the big five. Sure, there is Yahoo and Bing and thousands of social networks around the web, but all of them together will never be able to drive as many potential clients to your website as the big five will do, not when you’re in the tourist industry at least.. Once you have a great website and you are at the first page of Google, on a top spot of Youtube and have a well made Facebook page, all other search engines and many networks will pick your site up automatically or with far less extra effort.

How to get there

Now, if you have come that far in my article and you remain with one last question in your head saying: “How in the world am I going to do all this; I have a JOB!?” No worries, we can help! ONE Internet Marketing Co., Ltd. is very successful in internet marketing for dive centers, accommodation and sailing on the big five, for many years now. We are highly passionate about online marketing and we know almost every place on the internet that could sell or promote your dive center or dive school. We also achieve top rankings in Yahoo, Bing and other search engines, although we use many social networks such as Taucher.net Twitter, Blogspot and WordPress, to promote our clients services. Our main efforts will always go towards the big five, simply because the majority of the people will sooner or later search there too if they haven’t come there in the first place. Wherever they may search for scuba diving courses or their next diving holiday destination, as long as it is in the internet, they will sooner or later search on Google, Youtube, Facebook or TripAdvisor too.

Reaching beyond Internet Marketing – Complete Internet Marketing Solutions

We’re not just an internet marketing company, we are your personal full service online marketing partner – All in ONE for an affordable price! is our Motto. We live and breathe the internet and will explore every opportunity online to generate sales for your dive center. You will save time, stress & money by consolidating all your internet needs with one trusted company. ONE Internet Marketing is rapidly expanding the team of professionals who have years of experience in Internet Marketing & SEO, as well as in scuba diving on professional level!

About Internet Marketing Prices

Our prices are far lower than our competition, I can tell you that right away! The reason for this is rather simple. While we deliver the same quality work as a company in New York City, we choose to live on a place where expenses are lower than in the US or in Europe, while the technical backbone and the living standard remain the same. This does nothing but positively influence our work and our enthusiasm in the subject of diving. We are situated in Koh Tao and Koh Phangan, in Thailand and we are basically surrounded by dive centers and dive resorts. ONE Internet Marketing Co., Ltd. combines the knowledge of web marketing and scuba diving and is therefore your best choice for successful online marketing of your dive center.

We offer the following services:

  • Complete Marketing and Keyword Research
  • Graphic & Logo Design
  • Web Design and Development
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Social Network Marketing
  • Newsletter Marketing
  • Social Bookmarking
  • Content Creation
  • Back Link Building
  • Google AdWords Campaigns/PPC
  • Facebook Pages that Rock!
  • HTML to WordPress Conversion
  • SSL Certification & Dedicated IPs
  • Cheap Web Hosting
  • Perfect Result Tracking

To get a detailed preliminary report for your business and a free consultation about your dive center’s online presence, simply fill in the form below. Please keep in mind that we can only take on a certain amount of new clients for every new six month startup period, so don’t wait too long but fill in your details right away.

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Internet Marketing – It’s all about Results

Who needs Internet Marketing and SEO?

Internet Marketing for Dive Center Software

Internet Marketing Success!

Or in other words; who needs a great website for their business that ranks high in search engine results? And with high I mean the first page of Google. The answer is very simple today; everybody needs Internet Marketing and a website and a good rank! Absolutely everybody who wants to sell a product or service, needs Internet Marketing and Search Engine Optimization. And this is especially true for all businesses involved in the tourist industry! Whoever books a holiday trip in 2011, no matter if they book in the travel office around the corner or if they book their vacation online, they will search for pictures and videos of their dream destination on Google before they buy! That’s a just a simple fact , nobody can afford to ignore anymore! And the decision about where to go on holiday this year, in which hotel or resort to stay and which dive school to choose for their diving course, will be greatly influenced by the findings on the internet. True? What do YOU do when you book your holiday? And this is where Internet Marketing ans search engine marketing comes into play.

Scuba Marketing in Indonesia

Internet Marketing Success!

If your business is in the tourist industry, you probably already have a website for your business. But maybe your website isn’t on top of your competitors websites, and your competitor’s business is booming while you are still waiting for customers to walk by? Or maybe you already had a website made a few years ago and it is slowly but steadily going down in the search results because it lacks of syndication with the modern internet? Maybe your website just hasn’t been updated for the past two years or even longer and the pictures and galleries are old and everybody has seen them by now, especially Google. Then it’s time to do something right away! Be aware that your competition is out there, making the money you should make!

The Internet Changes and so does Online Marketing

Internet Marketing For Dive Centers

Internet Marketing Success!

The Internet is nothing steady or stable, it is constantly changing! Google changes, browsers change and new inventions such as tablets and androids are entering the market. This means we have to adjust our websites constantly to be “up to speed” on the newest developments in the internet and we have to know everything about the newest internet marketing tools and trends like Twitter and Facebook Pages.

Without most users even realizing, we have moved on from the good old “Internet” to Web 2.0, then to Web 3.0 and Web 4.0. We have come far into semantic search during the past years. While building websites has become an easy task for everybody, search engine optimization (SEO) and actually seeing the website on the first page of Google search results, has become rather difficult and complicated over time, one of the factors being the rapid growth of the internet in a sheer unbelievable rate, with a couple of hundred thousand new websites cluttering the web every single day.

What Else is New in Internet Marketing?

Internet Marketing for Dive Resorts

Internet Marketing Success!

Nowadays we have to consider the mobile market and Google’s Android OS. Websites need to be designed so they also work in the fast growing mobile market. Semantic search allows users to ask real questions on search engines, rather than entering one or two keywords only. Search engines today, gather their information from far more places then they did 5 years ago, and they are in need to deliver the best possible search results to the user. For a search engine like Google this means that adjustments to algorithms have to be made almost on daily bases to stay at the top of the search result providers. And the pressure grows as MSN evolved to become Bing and Yahoo also becomes better by the day.

Internet Marketing in Greece

Internet Marketing Success!

Some of the changes going on are visible to the user, such as the new Google search feature that presents results already while typing. Nevertheless, most of the changes that are going on, remain hidden and many of them are top secret. Today, search engines are gathering their information from thousands of places throughout the internet, from RSS feeds for example. They play an important role for semantic search results. Social Bookmarking Sites like Digg and Delicious and Social Networking Sites like Facebook with meanwhile 600 Million Members and also MySpace, have become important informants to search engine bots and are therefore vital for your business. It is our job to know all this and to be informed and to act appropriately and apply changes to our clients web projects.

Engaging an Internet Marketing Company for your Business

Internet Marketing in German Language

Internet Marketing Success!

While I’m sure that every 12year old can build a website today, I still think the shoemaker should make shoes because it’s what brings the bread on the table, while someone else, who is specialized in selling his shoes should do the selling job. Now, if you’re thinking about engaging a specialized internet marketing company to promote your business on the internet, not only make you a cheap website and walk away, please take a minute to fill in the form below.

We will be eager to do some serious marketing research for the product or service your offering. After we have evaluated your market and your internet presence we will get back to you with our findings make you a personalized offer for your internet marketing. And don’t worry, internet marketing doesn’t necessarily has to be expensive to be good and effective!

ONE Internet Marketing Company Logo“One Internet Marketing” is all about; customer oriented services and individual concepts for each and every client! If you happen to run a small business (or a large one for that matter) that still suffers under the last world economy crises, or maybe your business simply doesn’t take off the ground, while you actually have a great product or service to offer, fill in the short form below. One of our highly trained and specialized staff will have a close look at your existing business presentation and your internet marketing strategies. After we have completed the assessment, we will get back to you with a detailed analysis of your business and an internet marketing strategy to follow. You can expect eye opening results!

This is a unique FREE Service of ONE Internet Marketing. It is completely free of charge, no obligations are attached; and you don’t subscribe to anything by filling in the form below. First come, first served!

About ONE Internet Marketing

Over the past 16 years we have specialized in internet marketing for scuba diving schools and dive centers, sailing and yacht charter and hotel & accommodation businesses as well as fully customized ecommerce and shopping websites like “Clothing Store Online“.

Get a FREE Quote for Internet Marketing & SEO
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Be assured that we will never share your data and/or e-mail address!

Scuba Diving in Koh Kood

Scuba Diving Koh Kood Thailand

Koh Kood’s finest dive center is set on the beautiful Bang Bao Beach, Koh Kood Divers was founded last year by Bob and his son Jessie, who have both lived in Thailand and worked as diving instructors for many years before they went to Koh Kood to open their own dive center. One of the first things they understood right away was that opening a new diving school would require some serious internet marketing to get the ball rolling. It was clear for them that just having a single website wouldn’t do the job here. The competition in the diving industry in Thailand is simply to big today. And so they came to us. Now, 8 month after the launch of their project and after everything is setup they way we’ve worked out, the scuba marketing of Koh Kood Diving is near to perfect.

Have a look at the website and you will find a lot of general information about the island Koh Kood, in the northern Gulf of Thailand and you will also find all you need to know about scuba diving and diving courses in Thailand. Koh Kood, or how it is sometimes spelled Ko Kut, offers not only great diving but also a relaxed and laid back climate, only to be found on small islands. Accommodation on the island is also available through their website and they will be happy to arrange everything you need on Koh Kood for you. This dive center offers all PADI scuba diving courses from beginner to professional diver. If you have a change of career in mind and you want to work underwater rather than in an office, this might just be the right spot to start.

Liveaboard Diving in Thailand

Liveaboard Diving Thailand

Liveaboard Diving is what we call a scuba diving trip where you stay on the boat for several days. Life outside the boat, the ‘real life’ seems to fade away as soon as the boat leaves the harbor. Liveaboard trips start from a two days/one night schedule but can also take 10 or more days. In Thailand we find many live aboard operators, most of them located on the west-coast of Thailand. Most of these operators schedule their trips around the Similan Islands and Richelieu Rock. Nevertheless, a few liveaboards go up north to include the Burma Banks, a beautiful diving area which has not even been fully discovered yet. Some liveaboard safari’s go also south and start their adventures on Hin Muang and Hin Deng, then slowly move north to Koh Ha, the Phi Phi Islands, the Similans and then to Surin Island.

How to Find the Right Live Aboard Boat

To find the right boat for your liveaboard safari can be a challenge since there are thousands of websites and hundreds of liveaboard offers on the Internet. Not all of them are recommendable though. We have sorted out the very best liveaboard offers for you on the website Liveaboard Thailand. This collection of boats comes with a full trip description and the most resent schedules for all recommended liveaboard trips in Thailand. You can also find lots of information about the boats and the Similan Islands on this website. Additionally you can also find many pictures and videos from above and from underwater. Diving in the Andaman Sea is a must for every enthusiastic scuba diver.
Liveaboard boats don’t have to be motor vessels! What about dive and sail? Imagine, all the fun of a liveaboard trip in Thailand and the Burma Banks without the noise of an engine running at all times. Gliding through the waters of the Andaman Sea from on beautiful dive site to the next, solely powered by a cool breeze of wind!

Internet Marketing for Liveaboard Operators

If you have come to this article because you own a liveaboard company and you need some serious internet marketing or you find that your boat isn’t listed in the above mentioned website and you feel that it could make a good addition to our collection of liveaboards, please don’t hesitate to contact us

Real Estate Marketing

Property for Sale in New Zealand
Internet Marketing for Real Estate and Property is a completely different challenge than Internet Marketing for Dive Centers. When we started 10 years ago with our first real estate website for a Hotel complex in Samos Island in Greece, we had no idea what we where getting into. The site was only online for two years, then the property was sold over the Internet. This was our first success in Internet Marketing for Properties. Since then we have created many real estate websites for land and houses in Greece, Property in New Zealand and also some real estate websites for some friends in Thailand.

As always, we are trying to get the top spot on all search engines for our real estate agents and land owners. In most cases this works out just fine. Internet marketing for real estate needs to include many pictures and picture galleries of the property for sale. It also needs an accurate description of the estate. A real estate website also needs to provide information on what is included in the land price, like water, electricity, paperwork, real estate agent fees and other important details.

What I’m saying is; if you have land for sale, or a business for sale, you need to list it in as many places as possible, but you stand a far better chance to sell your property if you make a small website especially for this property. Make a standalone website or blog for each property you have to offer. You can do this for free at blogger.com or wordpress.com. Nevertheless, if you would like a professionally made and taken care of website to promote your real estate, please contact us and we will be happy to make you an offer for your personal project. It doesn’t matter if you run a small business or even are selling your own plot of land. Building a website to sell real estate is not expensive but will help to show and sell your property more easily.

Ok View – Accommodation in Thailand

OK View Koh Tao Resort

During the past three days I’ve been busy testing Twitter for internet marketing purposes. I will go on testing all kinds of Twitter applications and I will try every trick in the book to see if you can really generate business with Twitter. Follow this blog for the remaining 27 days of my testing period and you will be able to profit from the results of a very intense Twitter Test for Internet Marketing. To stay on top, we need to follow every new marketing trend and find out if it brings business to our clients or if it is a waste of time and energy.
Here some information how to get Twitter followers for free. And if you don’t know what Twitter is, here is How to Twitter

Today’s Subject is about Branding

Even if you run a small business, you want people to now the name and the logo of your business so they recognize it in the future.
A very successful web project for this matter is the site of OK View in Koh Tao. The objective on this website was not necessarily to get new customers because it is a small business and it is booked out through most of the year. The goal was awareness and branding of the name OK View. Well yes, that sounds easy enough until you go and check the search results for the phrase OK” View”. The number hangs in between 350 and 500 million, depending on the search engine you’re looking at. The website we’re talking about here, should be on the very top if you want to see for yourself. This so called business card website serves the purpose of communication with guests through a wall feature. Reservations can be made easily by using a simple contact form. The OK View site is a nice example for small business internet marketing and shows the importance of internet marketing for small businesses once again.

At #One Internet Marketing we design your logo, your website, your business cards and your brochures. We create the whole image that will be shown with Your Brand Name. You could soon be branding T-Shirts, Lighters, Beer Coolers, Pens or anything else you can imagine; all well in range of the advertising budget of a small business. Branding is important because it helps people to remember your business and also to remember to recommend you to their friends and business partners.