Imagine you have paid for a website or you have made the effort to set it up yourself a few years ago and you find yourself today in the same situation like millions of other website owners, your business website not timely anymore! Web 2.0 and Web 3.0 have arrived RSS feds take care for a better distribution of your published content. Everything you publish today in a modern content management system (CMS) will get picked up by ping services and RSS software like Google’s Fedburner.
So now what? Your old website is in HTML and has no idea about all these new gadgets and features that seem to convert so well today? The question is how can we solve this problem without destroying the old website, which meanwhile has world class search engine positions and carries hundreds of potential client to your online business? The solution is easy! Once again WordPress, the world’s best self hosted blogging software can help solving your problem. Simply build a blog “behind” the actual website. The URL of the blog in question is then www.hotel-reservationsoftware.com/blog while the website that is already indexed remains as is and can further on sell Hotel Reservation Software like nothing happened.
Nevertheless, your new WordPress blog allows you now to publish news articles which will get picked up quickly by search engines. The real impact on having a modern blogging software working on your business website, when you start bookmarking these news articles to various social bookmarking websites and social networking websites. For some products or services even it makes even sense to use Twitter and start tweeting out the news about the product or service. Although Twitter makes only sense if you have many followers who are interested in the line of business you are in. Learn here how to get more Twitter followers. It is good habit to bookmark anything you publish to at least 5 different bookmarking services like Google Bookmarks, Digg, Delicious, Stumbleupon and Technocrati. Facebook and MySpace are also very useful places to tell people about your latest publication. As more people you can get interested in reading your article as more traffic you will get. And traffic as always, is good for page rank and search engine positions.
If you have a question about how to setup a blog on your old website, let us know in the comment field below.